For any PR agency in Sydney or PR agency in Australia working in entertainment today, one truth remains unchanged: talent still drives attention. Even as the media landscape has shifted[...]

Book PR used to be relatively straightforward. A publisher released a book, a PR team pitched reviews, a few interviews were lined up if the author had profile, and the[...]

The way books are discovered, discussed and ultimately succeed has changed significantly over the past decade. What was once a tightly controlled environment shaped by critics, newspapers and publishers has[...]