The entertainment industry has always been built on attention. The challenge now is that this attention is fractured across more platforms, formats and audiences than ever before. A show might[...]

There was once a fairly predictable path to entertainment success. A book needed a strong review. A TV show needed a major newspaper feature, a glossy magazine spread, or a[...]

With today’s fast-moving digital landscape, entertainment audiences don’t just consume culture; they are on the front lines and actively shape it. From viral memes and trending TikTok sounds to online[...]

The contrast between scheduled viewing to the boom of streaming services has rapidly developed in the last ten to fifteen years. This new era has transformed how audiences gather around[...]