The press release is not dead, but on its own, it is no longer enough to build the authority that increasingly influences how brands appear in AI-generated search results. As[...]

Search has changed. For years, brands focused on ranking higher on Google through SEO, paid search and content marketing. Today, people are increasingly asking AI platforms like ChatGPT, Gemini and[...]

A wise man once wrote that the times, they are a-changin’. That wise man was Bob Dylan, and he wrote that in 1964. And while he would hate this comparison,[...]