For decades, brands have competed for attention through advertising, media coverage, search rankings, social visibility and increasingly sophisticated digital marketing strategies. However, the way people discover businesses is changing quickly,[...]
As AI Search transforms how people discover brands online, marketers face a new challenge: how do you measure success when AI doesn’t show rankings? For years, SEO reporting focused on[...]
For years, reputation management has focused on what people find when they search for a brand. Is the first page of Google positive? Are reviews being managed? Is media coverage[...]
