Digital Armour engaged Agent99 to launch its new AI-driven managed services model, Impact40, and position it as a breakthrough offering for Australian businesses navigating AI, cybersecurity and automation.
The campaign also aimed to elevate Founder & CEO Maria Padisetti as a trusted national voice on the future of technology, while driving awareness, website traffic and inbound business interest and leads.
Agent99 delivered a thought leadership led PR strategy that translated complex technology into compelling business narratives.
A proactive and reactive media approach positioned Maria as an expert across AI, cybersecurity and digital transformation, supported by contributed articles, national media pitching and fast-response commentary tied to the news cycle.
Impact40 was framed as a reinvention of managed services rather than a traditional IT offering, ensuring strong cut-through across business, broadcast and technology media, while building sustained visibility and credibility.
Earned media placements were secured, dramatically exceeding expectations and rapidly establishing Impact40 and Digital Armour and Maria Padisetti within national business, technology and mainstream news conversations. The outlets included AFR, CEO Magazine and Yahoo Finance, amongst many more.
Website traffic increased during the campaign, with total users nearly doubling from 5,400 to 10,000. This surge in predominantly first-time visitors demonstrated that earned media successfully introduced Digital Armour and Impact40 to entirely new audiences and drove strong inbound interest.
Backlinks were generated (up from 450 pre-campaign), significantly strengthening Digital Armour’s domain authority and long-term search visibility. With 97% do follow links, the campaign delivered high-quality digital credibility that will continue to support discoverability beyond the campaign period.
In potential media reach was generated through tier-one business features, broadcast interviews and syndicated thought leadership, positioning Impact40 and Maria Padisetti in front of millions of senior business decision-makers and strengthened Digital Armour’s credibility at a national level.
