Studiosity is an innovative edu-tech platform that provides university students with online study support at scale. The education sector often values tradition over innovation, and therefore, in its early phases, Studiosity found it challenging to establish academic credibility amongst university decision-makers on a nation-wide level.
Agent99 was enlisted to raise the awareness and profile of the service within key educational circles, build credibility as an academic thought-leader in the sector, and assist with engaging university clients to achieve business growth.
Through Agent99’s networks, we conducted interviews with academics to understand the audience landscape and perceptions of the brand to inform the campaign strategy.
To achieve cut through, Agent99 devised a robust research-based strategy, which saw Australian University attendees surveyed about student wellness and welfare topics. The subjects related to important and authentic thought leadership pillars that Studiosity wanted to lead conversations about within the education space.
The data was analysed by Agent99 and then formulated into multiple owned content pieces that included press releases that were offered to key media outlets, blog posts, and white papers, all weaving in company key messaging.
The supporting media strategy also included profiling company spokespeople, securing influential media meet and greets, and announcing organisational news.
Content pieces were launched yearly at the Studiosity Symposium with its target decision-maker audience.
In the first leg of the campaign, Agent99 generated extensive coverage of over 45 unique earned pieces in the education sections of The Australian, AFR, SMH, and News.com.au, with a reach of over 30 million+, far exceeding the KPIs set.
The executive team and academic board interviews allowed the brand to be positioned as a credible study support expert in 90% of earned media, which built business credibility for both its offering and its leadership team.
The white paper presented such a strong positive reception that it was dubbed the National Student Wellness Survey and conducted annually for 5+ years. It was then rolled out internationally in other Studiosity markets.
The campaign significantly contributed to Studiosity’s growth by over 25%, the highest jump historically, which saw an uptake of the platform by the vast majority of Australia’s universities, where each partnership is a financially significant multi-year deal.
