A BREAKDOWN OF FACEBOOK AND INSTAGRAM’S LATEST CHANGES
Social media giants, Facebook and Instagram, have announced several changes to their platforms in the past few weeks. These platforms constantly add new features and updates to keep it fresh […]
Are Award Entries Worth The Effort?
There’s no doubt that award entries can take a significant amount of effort, and some businesses (especially those who are just starting out) can question whether this time is worth […]
Why brand stories are so important
When we first meet with potential clients, one of the essential questions we ask is “Why?”. Why, as a business owner or public figure, do you do what you do? […]
PR Versus Marketing
Public relations (PR) and marketing are often discussed in unison. Here at Agent99, we do both, but our core function always has been and always will be PR. That said, […]
Case Study Spotlight: Buderim – Ginger Pride Rally 2016
Buderim Ginger is one of the world’s largest suppliers of ginger root products, with their headquarters and most of their ginger crops located in Sunshine Coast QLD. They produce ginger […]
How to work with a PR agency
Working with a PR agency can mean the difference between a soft product launch and a massive product sell-out, a one-night limited audience engagement versus a sold-out traveling series. The […]
7 Ways to Empower Your Employees
It can sometimes be easy for leaders to forget that their business relies not only on their own performance, but that of their employees. Your employees’ success is intrinsically tied […]
A lightning round with Agent99’s newest intern
With the winter months upon us, apart from cooler temperatures and the marvellous VIVID festival, this means one thing specifically: a new agent has joined the team! As a result, […]
A day in the life of a PR specialist
There is often a misconception around what publicists do day-to-day. When people ask me what I do (and they don’t have much background information on PR), they often say “So […]
Agent99 announces free webinar series
We’re excited to announce the launch of Agent99’s webinar series – PR and Marketing Masterclasses – where we will interview a range of industry experts and share our expert advice […]