The do’s and don’ts of liasing with journalists
It’s no secret that the media industry is fast paced, competitive and often ruthless. The number of news that is churned out on a daily basis is a clear indication […]
How Brand Collaborations Can Elevate Your Business
Businesses have come far from the ‘each-man-for-himself’ mindset. In many guises, we now have the joy of experiencing the products and services born from the partnership between two different, yet […]
Why it’s important to measure campaigns by actionable metrics vs vanity metrics
More so than ever, brands are requiring agencies to provide tangible ROI and deliver impressive value to their business. The world of COVID has certainly amped this up too, as […]
Three of Agent99’s offerings that you may not know about
When you think of Public Relations, it is likely that the first thing that comes to mind is securing media coverage for a business or individual through digital or print […]
5 things you need to have before starting a successful PR campaign
When it comes to a PR campaign, preparation REALLY is key. You will need to put in the groundwork if you want to achieve exceptional results and capture national attention. […]
How to take culture more seriously in your business
At Agent99, I have the privilege of holding the title of, ‘Captain Culture’. In this role, I ensure our agency has a number of cultural initiatives in place, and that […]
The Challenges of Collaborating Remotely…and How to Combat It!
Before I started my internship with Agent99, I had never worked remotely, with the exception of university group assignments. Even before the days of lockdown, no one was interested in […]
Digital Marketing Trends To Look Out For In A Post-COVID World
2020 has definitely been a year of significant disruptions – from how we interact with each other, to how we work. Consumers have had to adapt quite quickly (particularly late […]
SEO 101: Understanding How Search Engine Optimisation Can Help You Attract Your Ideal Audience
There are many similarities in skill sets between public relations and SEO – it’s about creating great content and reaching out to develop relationships with the ultimate goal of boosting […]
5 Social Media Trends We Can Expect in 2021
2020 has been a big year for social media, with businesses around the world having to lean heavily on their social media strategies to make up for the downturn of […]