What makes content marketing powerful and persuasive?
For most people, information is the defining factor that could convert someone from a browser into a consumer. In an industry where trends change as fast as they come, the need for information will always stay consistent for both customers and marketers alike. Content marketing focuses on creating and sharing valuable information to drive profitable […]
What can I actually do with a communications degree?
Agent Emilie shares her insights at UNSW: Last week, I attended the University of NSW’s Careers Panel for PR and Advertising Students. Sandwiched between four communications industry legends from the likes of OMD, Ogilvy and KPMG, I knew I was going to have my work cut out for me when asked to share ‘what can […]
Mega vs micro influencers – it may benefit your business to leverage a smaller following
Over the last two decades, social media has become an integral part of people’s lives—and as influencer marketing has exploded, it has become a crucial way for brands to reach new audiences. Influencer marketing has grown from being a $1.7 billion dollar industry in 2016, to $9.7 billion in 2020, and is predicted to be […]
How Gen Z will change market trends
Gen Z now make up over 30% of the population and by 2030 they will make up 1/3 of the working population (and I’m one of them!). Just in Australia, France, Germany, Netherlands, UK, and US alone, those who are born between 1996-2012 will dominate the workforce by a sheer 87 million by 2030. In […]
Is PR worth the investment? Questions to help assess if your agency is the best fit for you
In the last few weeks, we’ve been approached by a range of B2B and B2C clients who have been unimpressed by their current PR agencies and are questioning whether they should change firms or stop PR all together. At Agent99, of course we believe in the power of PR, and we see firsthand every day […]
Clubhouse 101: What is it, and what brands would benefit from it?
OVERVIEW: Clubhouse is the unexpected new social media platform that has taken the world by storm. From Mark Zuckerberg to Elon Musk using the prolific app, this new platform may need to get on the radar for all marketers, brand managers, or founders. WHAT IS CLUBHOUSE AND HOW DOES IT WORK? Clubhouse is an invite-only […]
The do’s and don’ts of liasing with journalists
It’s no secret that the media industry is fast paced, competitive and often ruthless. The number of news that is churned out on a daily basis is a clear indication of just how many stories run through the minds, and inboxes of journalists. As readers and consumers of news, we get to see the glitzy, […]
How Brand Collaborations Can Elevate Your Business
Businesses have come far from the ‘each-man-for-himself’ mindset. In many guises, we now have the joy of experiencing the products and services born from the partnership between two different, yet complementary brands. From kitchen appliances to luxury brands, and food to fashion (Cheetos x Forever 21, we’re looking at you), there is no limit to […]
Why it’s important to measure campaigns by actionable metrics vs vanity metrics
More so than ever, brands are requiring agencies to provide tangible ROI and deliver impressive value to their business. The world of COVID has certainly amped this up too, as every business watches each dollar spent, and wants it to work hard for their organisation. To ensure both parties are set up for success, from […]
Three of Agent99’s offerings that you may not know about
When you think of Public Relations, it is likely that the first thing that comes to mind is securing media coverage for a business or individual through digital or print publications. However, Agent99 is a multifaceted business that can offer clients a full suite of to benefit their brand awareness. So, here are our three […]
