How to encourage innovation and creativity within your team
Innovation and creativity are the key to any businesses growth and overall success, yet many workplaces don’t put enough focus on the two. Here at Agent99 we recognise how an […]
Communication and Why It’s Important To Ensure Consistent Messaging
Two monologues do not make a dialogue – Jeff Daly Television, radio, print, online, social media, outdoor — today we are dealing with more communication channels than ever before and […]
‘Are the days of media impressions over’?
Yes, by Sharon Zeev Poole, Director, Agent99 If we’re talking about that galaxy far far away where AVEs have gone, then yes, the days of media impressions as a means […]
How to get cut through when pitching to journalists from those who’ve tried every trick in the book
With media outlets shrinking daily, scoring media coverage is getting trickier than ever. As such, PRs are really having to think outside the box to secure coverage for clients. It’s […]
How to integrate a digital strategy into your business plan
A crucial part of business development is having a digital strategy, however some business owners are scared to jump into new digital platforms because it can be largely unknown territory […]
Why face-to-face meetings are more important than ever?
Don’t get me wrong, we know that face-to-face meetings can be a massive time suck and can distract agencies from executing the strategy and tactics of a PR campaign that […]
How to maximise your ROI from influencer marketing
In this opinion piece, Natalie Giddings (pictured below), managing director of The Remarkables Group, provides a five-step game plan for influencer marketing success. The number of companies leveraging social media […]
3 tips for winning awards from those in the know
It’s easy to fall victim to the idea that awards are superfluous; if you’ve got a great company, a great team and a strong client list, does it really matter […]
How your PR agency can stand out amongst the crowd
When there are so many PR agencies in Sydney alone being able to stand out becomes vital for success. PR agencies must create a brand and produce content that presents […]
How global brands benefit from boutique PR agencies
How global brands benefit from boutique PR agencies When choosing a PR and Communications agency, for a global brand in particular, boutique agencies can often be over looked, with brands […]