Maximising Trade Show Spend: How to Drive Visibility Beyond the Expo Floor
Trade shows can be one of the most powerful marketing tools in a brand’s calendar. They’re the ultimate stage for showcasing innovation, sparking conversations, and landing high-value connections. But here’s the reality: if your investment in a trade show ends when the booth gets packed down, you’re cutting your potential impact short. Too often, businesses […]
The B2B Buyer Journey: How to Use Events to Move Decision-Makers
The corporate world is a competitive one. Trying to influence the movers and shakers that make the world go round is not for the faint of heart. To stand out, businesses must create meaningful experiences that meet decision-makers where they are – which means following them along their buyer journey and tailoring tactics depending on […]
How to Measure What Matters: Real ROI From B2B and Corporate Events
When it comes to B2B and corporate events, it’s easy to get caught up in the excitement of the moment. A buzzing room, a polished set-up, and a flood of photos on LinkedIn might feel like a win. But here’s the truth: those surface-level signs of success don’t mean much if you can’t prove return […]
How to Choose the Right Type of Corporate or B2B Event for Your Goals
How to Choose the Right Type of Corporate or B2B Event for Your Goals In today’s fast-paced business world, event planning is no longer just about putting people in a room and hoping for the best. The right corporate or B2B event can create meaningful connections, generate media buzz, and deliver tangible results for your […]
What to Do After Your B2B Event to Drive Results
Your B2B or corporate event might be over, but if you think the job’s done, think again. In fact, the post-event phase is where the real results are made. It’s also where smart brands set themselves apart, turning short-term engagement into long-term business value. At Agent99, we know that great event planning doesn’t end when […]
B2B and Corporate Events 101: What You Need to do Before you Start
If you think event planning is just about booking a venue and sending a few invites, think again. In the world of B2B PR, corporate events are strategic tools to spark conversations, build relationships, and move the needle on brand objectives. Whether it’s an executive roundtable, a product launch, or a high-impact summit, thoughtful planning […]
Digital PR vs Digital Marketing: What’s the Difference and Why It Matters
If you’re confusing Digital PR with Digital Marketing, don’t worry, you’re not alone. The lines have become increasingly blurry, especially as marketing teams scramble to get eyeballs online, and PR professionals double down on visibility and authority in the digital space. But while they may look similar on the surface, Digital PR and Digital Marketing […]
How to Measure the Success of Your PR Campaign
An expertly planned and executed public relations campaign can elevate brand visibility, strengthen credibility, and drive real business impact. However, measuring the success of PR efforts requires more than just tracking media mentions. In 2025, with a proliferation in digital PR and the growing influence of online PR strategy in Sydney and indeed globally, PR […]
Building a Strong Relationship with Your PR Agency: Best Practices
In today’s dynamic media landscape, collaborating effectively with PR agencies is essential for brands aiming to amplify their presence and achieve impactful results. Whether you’re partnering with a leading communications company in Sydney or Australia, or seeking to refine your online PR strategy, building a strong relationship with your PR agency is pivotal. Drawing insights […]
Working at a PR Agency vs. Working In-House: What You Need to Know to Make the Right Decision for You
When it comes to choosing between working at a PR agency or working in-house, it’s a little like choosing between being a superhero in a blockbuster movie or being a superhero at a local comic con—both have their perks, but which one suits your style? If you’ve ever found yourself wondering whether you’d thrive better […]
