Digital PR vs Digital Marketing: What’s the Difference and Why It Matters
If you’re confusing Digital PR with Digital Marketing, don’t worry, you’re not alone. The lines have become increasingly blurry, especially as marketing teams scramble to get eyeballs online, and PR professionals double down on visibility and authority in the digital space. But while they may look similar on the surface, Digital PR and Digital Marketing […]
How to Measure the Success of Your PR Campaign
An expertly planned and executed public relations campaign can elevate brand visibility, strengthen credibility, and drive real business impact. However, measuring the success of PR efforts requires more than just tracking media mentions. In 2025, with a proliferation in digital PR and the growing influence of online PR strategy in Sydney and indeed globally, PR […]
Building a Strong Relationship with Your PR Agency: Best Practices
In today’s dynamic media landscape, collaborating effectively with PR agencies is essential for brands aiming to amplify their presence and achieve impactful results. Whether you’re partnering with a leading communications company in Sydney or Australia, or seeking to refine your online PR strategy, building a strong relationship with your PR agency is pivotal. Drawing insights […]
Working at a PR Agency vs. Working In-House: What You Need to Know to Make the Right Decision for You
When it comes to choosing between working at a PR agency or working in-house, it’s a little like choosing between being a superhero in a blockbuster movie or being a superhero at a local comic con—both have their perks, but which one suits your style? If you’ve ever found yourself wondering whether you’d thrive better […]
What makes content marketing powerful and persuasive?
For most people, information is the defining factor that could convert someone from a browser into a consumer. In an industry where trends change as fast as they come, the need for information will always stay consistent for both customers and marketers alike. Content marketing focuses on creating and sharing valuable information to drive profitable […]
What can I actually do with a communications degree?
Agent Emilie shares her insights at UNSW: Last week, I attended the University of NSW’s Careers Panel for PR and Advertising Students. Sandwiched between four communications industry legends from the likes of OMD, Ogilvy and KPMG, I knew I was going to have my work cut out for me when asked to share ‘what can […]
Mega vs micro influencers – it may benefit your business to leverage a smaller following
Over the last two decades, social media has become an integral part of people’s lives—and as influencer marketing has exploded, it has become a crucial way for brands to reach new audiences. Influencer marketing has grown from being a $1.7 billion dollar industry in 2016, to $9.7 billion in 2020, and is predicted to be […]
How Gen Z will change market trends
Gen Z now make up over 30% of the population and by 2030 they will make up 1/3 of the working population (and I’m one of them!). Just in Australia, France, Germany, Netherlands, UK, and US alone, those who are born between 1996-2012 will dominate the workforce by a sheer 87 million by 2030. In […]
Is PR worth the investment? Questions to help assess if your agency is the best fit for you
In the last few weeks, we’ve been approached by a range of B2B and B2C clients who have been unimpressed by their current PR agencies and are questioning whether they should change firms or stop PR all together. At Agent99, of course we believe in the power of PR, and we see firsthand every day […]
Clubhouse 101: What is it, and what brands would benefit from it?
OVERVIEW: Clubhouse is the unexpected new social media platform that has taken the world by storm. From Mark Zuckerberg to Elon Musk using the prolific app, this new platform may need to get on the radar for all marketers, brand managers, or founders. WHAT IS CLUBHOUSE AND HOW DOES IT WORK? Clubhouse is an invite-only […]
