Business Archives | Agent99 - B2B and B2C PR Agency Sydney

How to make your brand stand out from the competition

The number of brands in the market increases every day; blowing up our social media and flooding our inboxes. As a result, it can be hard to have a brand […]

How to bounce back from a PR disaster

Unfortunately, PR disasters do happen, that’s a given. But how they are dealt with is what sets apart the brands that succeed, from those that don’t. In fact, many successful […]

The ultimate PR checklist – what you need to prepare before you start a campaign

It may seem simple, but it’s amazing how many clients come on board to kickstart a PR campaign and struggle to produce the assets we need to hit the ground […]

Why PR is more than just media outreach

Media outreach is a public relations practitioner’s bread and butter; it’s what we do and what we do well. But media outreach alone is far from the only PR tactic […]

How to integrate a digital strategy into your business plan

A crucial part of business development is establishing a digital strategy. However, some business owners are scared to utilise new digital platforms as it can be largely unknown territory and […]

How to beat loneliness in entrepreneurship

They say, “it’s lonely at the top”, but does it have to be? When I started Agent99, I was so excited at the prospect of being my own boss. Having […]

How business impact can be measured when doing PR

PR is often considered a nice-to-have as opposed to a vital service by business owners and marketers, and a common reason for this is because many question whether or not […]

How to create engaging content for your blog

The Agent99 team writes a weekly blog, that we each play a role in. It’s a great opportunity for us to connect with our audience, provide them with an insight […]

How to know when your brand’s ready for PR

So, you think you want to do PR? But how do you know when your brand’s ready? Whether you’re a start-up or a fully established company, knowing when to give […]