How to bounce back from a PR disaster
Unfortunately, PR disasters do happen, that’s a given. But how they are dealt with is what sets apart the brands that succeed, from those that don’t. In fact, many successful […]
The ultimate PR checklist – what you need to prepare before you start a campaign
It may seem simple, but it’s amazing how many clients come on board to kickstart a PR campaign and struggle to produce the assets we need to hit the ground […]
Why PR is more than just media outreach
Media outreach is a public relations practitioner’s bread and butter; it’s what we do and what we do well. But media outreach alone is far from the only PR tactic […]
How to integrate a digital strategy into your business plan
A crucial part of business development is establishing a digital strategy. However, some business owners are scared to utilise new digital platforms as it can be largely unknown territory and […]
How to beat loneliness in entrepreneurship
They say, “it’s lonely at the top”, but does it have to be? When I started Agent99, I was so excited at the prospect of being my own boss. Having […]
How business impact can be measured when doing PR
PR is often considered a nice-to-have as opposed to a vital service by business owners and marketers, and a common reason for this is because many question whether or not […]
How to create engaging content for your blog
The Agent99 team writes a weekly blog, that we each play a role in. It’s a great opportunity for us to connect with our audience, provide them with an insight […]
How to know when your brand’s ready for PR
So, you think you want to do PR? But how do you know when your brand’s ready? Whether you’re a start-up or a fully established company, knowing when to give […]
Why transparency is king when it comes to your PR agency relationship
When you’ve run a PR agency for over 12 years and you’ve been in the game for 20… you’ve seen and heard it all. A few times…. Jail terms and […]
Why your company needs to be innovating, now
Innovation is a buzz word that’s been saturating every industry for years now, but the practicality of implementing an innovation mentality is still uncharted territory for many businesses. The reality […]