The do’s and don’ts of liasing with journalists
It’s no secret that the media industry is fast paced, competitive and often ruthless. The number of news that is churned out on a daily basis is a clear indication […]
How Brand Collaborations Can Elevate Your Business
Businesses have come far from the ‘each-man-for-himself’ mindset. In many guises, we now have the joy of experiencing the products and services born from the partnership between two different, yet […]
Why it’s important to measure campaigns by actionable metrics vs vanity metrics
More so than ever, brands are requiring agencies to provide tangible ROI and deliver impressive value to their business. The world of COVID has certainly amped this up too, as […]
Three of Agent99’s offerings that you may not know about
When you think of Public Relations, it is likely that the first thing that comes to mind is securing media coverage for a business or individual through digital or print […]
5 things you need to have before starting a successful PR campaign
When it comes to a PR campaign, preparation REALLY is key. You will need to put in the groundwork if you want to achieve exceptional results and capture national attention. […]
How to get into the festive spirit, without sacrificing on results
Christmas is exactly one month away, and as carols begin to play in offices around the world and the festive party season kicks into gear, it can be tough to […]
Agent99 in Review – A Look Back on our 2020
Somehow this week marked the beginning of December, and as Agent99’s resident lover of all things Christmas and New Year, I thought now would be the perfect time to do […]
How to embrace sustainability in your business
Sustainability is becoming increasingly important in our day-to-day lives; as Aussies are embracing technology more than ever due to COVID-19 and our climate and environmental surroundings are also changing continuously […]
How to take culture more seriously in your business
At Agent99, I have the privilege of holding the title of, ‘Captain Culture’. In this role, I ensure our agency has a number of cultural initiatives in place, and that […]
The Challenges of Collaborating Remotely…and How to Combat It!
Before I started my internship with Agent99, I had never worked remotely, with the exception of university group assignments. Even before the days of lockdown, no one was interested in […]