The Top Five Mistakes People Make When Organising Corporate & B2B Events (and How to Avoid Them)
Organising a successful corporate or B2B event isn’t just about great venues and gourmet catering. It’s about creating meaningful moments that connect your brand with the right audience and deliver real business impact. At Agent99, we’ve worked with leading brands across B2B, food and beverage, and lifestyle sectors to deliver high-performing events that generate results. […]
How To Plan a Corporate or B2B Event
Corporate events have evolved far beyond traditional boardroom meetings and networking drinks. In today’s competitive business landscape, successful B2B PR strategies rely heavily on well-executed events that create meaningful connections, drive brand awareness, and generate measurable business outcomes. Whether you’re hosting a thought leadership panel or celebrating a company milestone, strategic event planning can transform […]
B2B and Corporate Events 101: What You Need to do Before you Start
If you think event planning is just about booking a venue and sending a few invites, think again. In the world of B2B PR, corporate events are strategic tools to spark conversations, build relationships, and move the needle on brand objectives. Whether it’s an executive roundtable, a product launch, or a high-impact summit, thoughtful planning […]
The Digital Tools Every Publicist Should Be Using in 2025
In the modern world of digital PR, publicists can often feel like the underdogs of the marketing multiverse. It’s harder to define, measure and track the impact of what we do. We’re often the last department companies think of and the first one they dismiss when budgets tighten. But let’s get one thing straight – […]
LinkedIn: The Most Underutilised PR Tool in Your Social Arsenal
Let’s play a quick game of word association. We say “LinkedIn.” You think… job hunting? Boring corporate posts? Cringe-worthy humblebrags? Yeah. We thought so. But here’s the truth bomb: LinkedIn is actually the most underutilised PR weapon in your brand’s entire social arsenal. And if you’re in the business of building reputation, influence, or trust […]
The Key to Successful Influencer Relations in 2025
Influencer marketing has become a keystone of digital PR strategy. In 2025, it’s no longer just about reach or aesthetics — brands are focused on cultivating real influence, built on authenticity, trust, and a strong strategic foundation. As consumer expectations evolve, so too must the approach behind every campaign. Whether you’re partnering with creators on […]
How the Traditional Media Landscape is Evolving in a Digital Age
For decades, traditional media has been the cornerstone of brand awareness and reputation management. From front-page newspaper coverage to prime-time TV features, businesses once lived and died by their earned media clout. But the landscape has shifted dramatically. With the digital age in full swing, media consumption habits have changed, and so must our strategies. […]
Reputation & Crisis in a Digital Age: Then vs. Now
Does anyone remember when iconic ‘80s actress and now Stranger Things star, Winona Ryder, was famously arrested for shoplifting in the early 2000s? It was a major scandal at the time that was paired with accusations of being difficult on set. Now, don’t get me wrong, a quick Google search will bring up some unfortunate […]
Digital PR vs Digital Marketing: What’s the Difference and Why It Matters
If you’re confusing Digital PR with Digital Marketing, don’t worry, you’re not alone. The lines have become increasingly blurry, especially as marketing teams scramble to get eyeballs online, and PR professionals double down on visibility and authority in the digital space. But while they may look similar on the surface, Digital PR and Digital Marketing […]
How to Secure Stories in a TikTok-First News Cycle
In 2025, newsrooms aren’t what they used to be, and neither is the news cycle. Traditionally, storytelling followed a neat, predictable path: pitched to journalists, published by outlets, and consumed over morning coffee or the 6pm bulletin. Fast forward to today, and news often breaks first on a phone screen, is debated in the comments, […]
