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The age-old question for any brand – should we try and make some noise about this ourselves, or is it worthwhile outsourcing PR to an agency? Clearly, I’m going to[...]

So, you think you want to do PR? But how do you know when your brand’s ready? Whether you’re a start-up or a fully established company, knowing when to give[...]

Like regular businesses, NGOs and NonProfits rely on PR to get their message out there and secure funding. Below are five of the most successful public awareness campaigns of the[...]

As an established PR firm with over eight years under our belt in the Australian market, we are very fortunate to be contacted weekly by different organisations to look at[...]

Yes, by Sharon Zeev Poole, Director, Agent99 If we’re talking about that galaxy far far away where AVEs have gone, then yes, the days of media impressions as a means[...]