In 2025, newsrooms aren’t what they used to be, and neither is the news cycle. Traditionally, storytelling followed a neat, predictable path: pitched to journalists, published by outlets, and consumed[...]
When it comes to choosing between working at a PR agency or working in-house, it’s a little like choosing between being a superhero in a blockbuster movie or being a[...]
The world of public relations has evolved very rapidly in the last five years alone, with technology, digital platforms, and changing consumer behaviours reshaping the industry. In 2025, working at[...]
It’s time to set the record straight about PR. For too long, the world’s notion of a publicist was Samantha Jones or something adjacent. All glamour, parties, and brisk phone[...]
What a year! Although we thought the worst of the pandemic was behind us, 2021 certainly threw us some curveballs. If you’re feeling tired and itching for the summer holidays[...]
When engaging a PR agency, you want to trust that the professionals know what they’re doing and how to get the best results to elevate your brand. It would be[...]
Integration, integration, integration!!! We have all heard this word repeatedly for the last number of years within our industry. It seems to be a term that is completely overused and[...]
Over the past month, we have spent time discussing the benefits of Digital PR, looking at how to establish your online identity, embrace digital PR, improve traffic to your website[...]
In the digital age, a successful communications campaign is about so much more than just media coverage and measuring column inches. These days, building a brand’s online identity is a[...]
Being born and bred a Gen Z, my whole life has revolved around digital communication. Growing up, communicating through iMessage, Instagram/Facebook messenger or Snapchat were considered the norm, and I’d[...]
