If you’re confusing Digital PR with Digital Marketing, don’t worry, you’re not alone. The lines have become increasingly blurry, especially as marketing teams scramble to get eyeballs online, and PR[...]
In 2025, newsrooms aren’t what they used to be, and neither is the news cycle. Traditionally, storytelling followed a neat, predictable path: pitched to journalists, published by outlets, and consumed[...]
Let’s be honest, your brand is only as strong as how people perceive it. In today’s digital-first world, where opinions are formed and go viral in seconds and reputations can[...]
When it comes to choosing between working at a PR agency or working in-house, it’s a little like choosing between being a superhero in a blockbuster movie or being a[...]
It’s time to set the record straight about PR. For too long, the world’s notion of a publicist was Samantha Jones or something adjacent. All glamour, parties, and brisk phone[...]
We have sadly reached the end of our Health and Wellness hub, but luckily for you, we have one more topic to speak about. Today, we introduce to you Relationships[...]
Whilst working at a PR Agency is incredibly fun and rewarding, it is still very important to have things in our routines to keep us grounded and can be activities[...]
In today’s fast-paced work environment, it’s easy to overlook the importance of mental health in the workplace. Sadly, research by Beyond Blue Australia has found that 90% of employees think[...]
Over the last number of weeks, the team at Agent99 PR has been sharing their tips on what keeps us well at work. This was largely spurred on by the[...]
I have been working in the PR world for nearly 20 years and have worked in many PR agencies during that time. We all know that PR agency life can[...]
