Food & Beverage PR: Is it worth engaging influencers?
For food and beverage PR, is it worth engaging influencers? The short answer is a resounding YES. There are two main types of influencer collaborations for food and beverage PR: […]
Food & Beverage PR: Should I be Integrating with Social Channels?
The media landscape has changed dramatically in the last decade, with the rise of social media and the emergence of new communication mediums like YouTube. This has required food and […]
Food & Beverage PR: What are the restrictions with marketing FMCG products?
As an owner of director of an FMCG product or brand, the marketing laws surrounding your business are one of the most important factors to consider when it comes to […]
Food & Beverage PR: Why Should Brands Explore It?
The food and beverage industry is thriving globally, and more products are being released than ever before. For consumers it’s fantastic news as they are spoilt for choice, but for […]
Food & Beverage PR: What is it and how does it work?
Food and beverage PR is no longer a little-known secret of FMCG marketing. Long gone are the days of cheesy infomercials and TV jingles that stay in your head for […]
Expanding Communication into the Digital Age: Engaging an Agency
When engaging a PR agency, you want to trust that the professionals know what they’re doing and how to get the best results to elevate your brand. It would be […]
Expanding Communication into the Digital Age: Agency Integration
Integration, integration, integration!!! We have all heard this word repeatedly for the last number of years within our industry. It seems to be a term that is completely overused and […]
Expanding Communication into the Digital Age: Agency Case Studies
Over the past month, we have spent time discussing the benefits of Digital PR, looking at how to establish your online identity, embrace digital PR, improve traffic to your website […]
Expanding Communications into the Digital Age: Benchmarking
In the digital age, a successful communications campaign is about so much more than just media coverage and measuring column inches. These days, building a brand’s online identity is a […]
Expanding Communications into the Digital Age: Content Hubs
Being born and bred a Gen Z, my whole life has revolved around digital communication. Growing up, communicating through iMessage, Instagram/Facebook messenger or Snapchat were considered the norm, and I’d […]