From the days of working on the Warner Bros. Pictures account in Canada promoting theatrical film releases, I have been fascinated by the world of Entertainment Public Relations, what it[...]
Now that we know the impact of PR on Food and Beverage (both alcohol and non-alcoholic) products has, and the benefit of product placement and influencer partnerships, we’re going to[...]
As we’ve learned in previous articles in our Food & Beverage PR series, PR is an essential marketing tool that can be highly beneficial to your overall brand awareness, growth[...]
For food and beverage PR, is it worth engaging influencers? The short answer is a resounding YES. There are two main types of influencer collaborations for food and beverage PR:[...]
The media landscape has changed dramatically in the last decade, with the rise of social media and the emergence of new communication mediums like YouTube. This has required food and[...]
As an owner of director of an FMCG product or brand, the marketing laws surrounding your business are one of the most important factors to consider when it comes to[...]
What a year! Although we thought the worst of the pandemic was behind us, 2021 certainly threw us some curveballs. If you’re feeling tired and itching for the summer holidays[...]
The food and beverage industry is thriving globally, and more products are being released than ever before. For consumers it’s fantastic news as they are spoilt for choice, but for[...]
Food and beverage PR is no longer a little-known secret of FMCG marketing. Long gone are the days of cheesy infomercials and TV jingles that stay in your head for[...]
When engaging a PR agency, you want to trust that the professionals know what they’re doing and how to get the best results to elevate your brand. It would be[...]
