The aim of B2B PR is to elevate the reputation and credibility of either yourself as an expert or an organisation, selling your services or goods to other organisations. In[...]
After focusing on the foundations of B2B PR, its key components, and how you know if it’s right for your brand, we can now focus on the impact and results[...]
Now that we understand more about what a B2B Campaign is, and you have determined that it’s right for your business, we can get into the specifics of what B2B[...]
Now that we’ve discussed what B2B public relations and thought leadership actually is, the next step is to determine whether or not it’s right for your brand. The aim of[...]
Public Relations is all about building relationships and creating meaningful communications between an organisation and their target audience. And while typically people associate this with promoting goods or services directly[...]
The Australian Influencer market is highly populated, and as we’ve learned, can be very profitable for businesses. However, with so many influencers to work with and a multitude of brands[...]
With all this information around what influencer marketing is, how much it costs, and how to write a good brief, it can be very easy to put influencer marketing in[...]
So, you’ve determined that influencer marketing is worth it, but how much does it actually cost? Social media influencers range across many platforms and their reach, size, audience profile and[...]
Now that you know what influencer marketing is, how to develop an effective strategy, whether influencers are worth it for your particular business, and how to write a solid influencer[...]
You’ve chosen your influencers, all a perfect fit for you brand, and you’ve planned out a killer influencer marketing strategy… so now what? The next step is to write a[...]
