PR is often considered a nice-to-have as opposed to a vital service by business owners and marketers, and a common reason for this is because many question whether or not[...]

Public Relations is one of those jobs that no one seems to understand unless you’re in the industry. We often get asked what we do, or have people assume the[...]

Whether it’s calls to our Sydney HQ asking what public relations is, or family and friends on the weekend asking what our job involves, it’s clear that many people are[...]