Over the last two decades, social media has become an integral part of people’s lives—and as influencer marketing has exploded, it has become a crucial way for brands to reach[...]
Gen Z now make up over 30% of the population and by 2030 they will make up 1/3 of the working population (and I’m one of them!). Just in Australia,[...]
In the last few weeks, we’ve been approached by a range of B2B and B2C clients who have been unimpressed by their current PR agencies and are questioning whether they[...]
OVERVIEW: Clubhouse is the unexpected new social media platform that has taken the world by storm. From Mark Zuckerberg to Elon Musk using the prolific app, this new platform may[...]
It’s no secret that the media industry is fast paced, competitive and often ruthless. The number of news that is churned out on a daily basis is a clear indication[...]
Businesses have come far from the ‘each-man-for-himself’ mindset. In many guises, we now have the joy of experiencing the products and services born from the partnership between two different, yet[...]
More so than ever, brands are requiring agencies to provide tangible ROI and deliver impressive value to their business. The world of COVID has certainly amped this up too, as[...]
When you think of Public Relations, it is likely that the first thing that comes to mind is securing media coverage for a business or individual through digital or print[...]
When it comes to a PR campaign, preparation REALLY is key. You will need to put in the groundwork if you want to achieve exceptional results and capture national attention.[...]
It may seem simple, but it’s amazing how many clients come on board to kickstart a PR campaign and struggle to produce the assets we need to hit the ground[...]
