PR Events: Consumer vs. Trade
Up until now we’ve discussed how PR events can be a very important part of an overall campaign strategy, a great tool for launching a campaign and most importantly, for […]
PR Events: The Beauty of Media Famils
Picture this, a brand you love and authentically engage with reaches out and offers you a personalised trip to experience all it has to offer. Chances are, you will soak […]
PR Events: Silent Pool Gin Mother’s Day Media & Influencer Preview
Everyone wants to experience something first-hand before they endorse it. You wouldn’t recommend a new podcast or TV show if you have no idea if it’s any good, right? Media […]
PR Events: Launching a new product (and a new product category)
The beauty of PR events aimed at launching a new product have been discussed in previous weeks. However, what do you do when you have a new product to launch, […]
PR Events: The World of Westward Whiskey
We’ve been fortunate to be the retained PR agency for Westward Whiskey – America’s highest rated Single Malt Whiskey – for over two years now. With such an innovative brand, […]
PR Events: Why Your Digital Event is Still Relevant
Before the pandemic, almost nobody was talking about virtual events. They were the more passive, less liked cousin of in-person events. Yet, when the horrors of 2020 struck, we all […]
PR Events: Wagga Wagga Regional Monopoly Launch
Monopoly may be the world’s most popular board game in the world, but do you have a horror story or two while playing it? It may have involved a board […]
PR Events: An Introduction
Events are one of the most vital parts of public relations – bringing people together to share a unique and memorable experience creates the perfect opportunity for brands to develop […]
Entertainment PR: Podcasts and Music
So far in this Entertainment PR blog series we’ve heard about what Entertainment PR actually is, and how it relates to events and festivals, games and toys, restaurants and venues, […]
Entertainment PR: Sports and Recreation
I must confess I am not the biggest fan of playing sport nor feel that comfortable in a sporting and recreation environment, having dabbled in netball and hockey at school, […]
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