Up until now we’ve discussed how PR events can be a very important part of an overall campaign strategy, a great tool for launching a campaign and most importantly, for[...]

Picture this, a brand you love and authentically engage with reaches out and offers you a personalised trip to experience all it has to offer. Chances are, you will soak[...]

Everyone wants to experience something first-hand before they endorse it. You wouldn’t recommend a new podcast or TV show if you have no idea if it’s any good, right? Media[...]

The beauty of PR events aimed at launching a new product have been discussed in previous weeks. However, what do you do when you have a new product to launch,[...]

We’ve been fortunate to be the retained PR agency for Westward Whiskey – America’s highest rated Single Malt Whiskey – for over two years now. With such an innovative brand,[...]

Before the pandemic, almost nobody was talking about virtual events. They were the more passive, less liked cousin of in-person events. Yet, when the horrors of 2020 struck, we all[...]

Monopoly may be the world’s most popular board game in the world, but do you have a horror story or two while playing it? It may have involved a board[...]

Events are one of the most vital parts of public relations – bringing people together to share a unique and memorable experience creates the perfect opportunity for brands to develop[...]

So far in this Entertainment PR blog series we’ve heard about what Entertainment PR actually is, and how it relates to events and festivals, games and toys, restaurants and venues,[...]

I must confess I am not the biggest fan of playing sport nor feel that comfortable in a sporting and recreation environment, having dabbled in netball and hockey at school,[...]