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Yes. I admit it. I am one of those people. I am at my core, a complete and utter theatre nerd. #DramaticGasp Okay, so not to dissuade you from continuing[...]

Most of us are familiar with venues such as Holy Moley, Timezone and Flip Out, but do you remember where you first heard about them? If it wasn’t directly from[...]

I have a very distinct memory of Christmas Day 2010. I unwrapped a large box to uncover the new Littlest Pet Shop Playhouse along with a selection of miniature animals.[...]

Although I do love a restaurant launch, events and festivals are one of my favourite forms of Entertainment PR. The pure joy and tangible connection you can cultivate between a[...]

As discussed in our last blog post, entertainment PR is not solely about the arts, but comprises an array of entertainment in many forms. One of the most popular forms[...]

From the days of working on the Warner Bros. Pictures account in Canada promoting theatrical film releases, I have been fascinated by the world of Entertainment Public Relations, what it[...]

As I’m sure any PR will tell you, hosting physical events is definitely nowhere near as glitzy and fabulous as what it’s presented to be in TV shows like Emily[...]

As a PR and communications agency, the Agent99 team are constantly asked if launch events are worth the investment. Although events can require a significant outlay from both a resourcing[...]

When choosing the right PR agency for your brand, to get the best results, it’s critical that you know what to look for so that you can choose the PR[...]

When it comes to a PR campaign, preparation REALLY is key. You will need to put in the groundwork if you want to achieve exceptional results and capture national attention.[...]