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Like regular businesses, NGOs and NonProfits rely on PR to get their message out there and secure funding. Below are five of the most successful public awareness campaigns of the[...]

If you still doubt the power of social media, it’s time to think twice. Recent campaigns show the extent to which social media allows PR campaigns to garner serious awareness,[...]

Yes, by Sharon Zeev Poole, Director, Agent99 If we’re talking about that galaxy far far away where AVEs have gone, then yes, the days of media impressions as a means[...]

With media outlets shrinking daily, scoring media coverage is getting trickier than ever. As such, PRs are really having to think outside the box to secure coverage for clients. It’s[...]