03 AUG Media Training Tips & Tricks: 101 With so many brands vying for attention in a limited amount of top-tier media, getting quality earned media coverage is becoming more and more challenging. Often people make the mistake of thinking that once an interview with a journalist is secured, the hard work is done, but at Agent99 PR we’re adamant that nailing an… + Read More Media Training Tips & Tricks: 101 With so many brands vying for attention in a limited amount of top-tier media, getting quality earned media coverage is becoming more and more challenging. Often people make the mistake of thinking that once an interview with a journalist is secured, the hard work is done, but at Agent99 PR we’re adamant that nailing an… + Read More
27 JUL Can automation and PR coexist? In an ever changing world full of algorithms, apps and programs – it can feel like most of what we do each day has become digitised in some way or another. Given the current landscape, it’s no wonder that people are beginning to question the stability of their job against potential automation threats. And the… + Read More Can automation and PR coexist? In an ever changing world full of algorithms, apps and programs – it can feel like most of what we do each day has become digitised in some way or another. Given the current landscape, it’s no wonder that people are beginning to question the stability of their job against potential automation threats. And the… + Read More
29 JUN Paid vs Earned Media and Why You Need Both to Create an Impactful Campaign When executing a ground-breaking PR campaign that really gets people talking, given the highly fragmented media market, it’s imperative to have both paid and earned media to achieve true cut-through. Social amplification, digital integration and a number of other elements make for an epic campaign too. To understand why both earned and paid media is… + Read More Paid vs Earned Media and Why You Need Both to Create an Impactful Campaign When executing a ground-breaking PR campaign that really gets people talking, given the highly fragmented media market, it’s imperative to have both paid and earned media to achieve true cut-through. Social amplification, digital integration and a number of other elements make for an epic campaign too. To understand why both earned and paid media is… + Read More
09 FEB The importance of a strategy session Recently at Agent99, we sat down as a team and discussed our overall strategy for the year ahead. During a strategy session you will discuss the current company position, past performance, reflections and learnings and appropriate steps forward. So, why is it so important to do this? To ensure that your staff are on the… + Read More The importance of a strategy session Recently at Agent99, we sat down as a team and discussed our overall strategy for the year ahead. During a strategy session you will discuss the current company position, past performance, reflections and learnings and appropriate steps forward. So, why is it so important to do this? To ensure that your staff are on the… + Read More
18 AUG How can non-for-profit organisations utilise social influencers More often than not, non-for-profit organisations or charities feel that their limited resources restrict them from innovative marketing opportunities or ideas. Influencer marketing is no exception to this. Due to the continual rise of influencer marketing, organisations can capitalise on this opportunity to spread their message and discover new advocates for their cause. So how… + Read More How can non-for-profit organisations utilise social influencers More often than not, non-for-profit organisations or charities feel that their limited resources restrict them from innovative marketing opportunities or ideas. Influencer marketing is no exception to this. Due to the continual rise of influencer marketing, organisations can capitalise on this opportunity to spread their message and discover new advocates for their cause. So how… + Read More
