Why PR is more than just media outreach
Media outreach is a public relations practitioner’s bread and butter; it’s what we do and what we do well. But media outreach alone is far from the only PR tactic […]
What I have learned as a PR intern
10 weeks at Agent99 has come to an end, and time has gone so quickly. “Time flies, when you are having fun” – isn’t that what people say? The last […]
How do you define a news angle? What makes the news?
Clients who have little to no experience with public relations, and often new recruits to the Public Relations (PR) Industry, tend to confuse advertising with PR. PR/Publicity is defined as […]
Top Five Public Awareness Campaigns
Like regular businesses, NGOs and NonProfits rely on PR to get their message out there and secure funding. Below are five of the most successful public awareness campaigns of the […]
7 PR Campaigns that have taken over Social Media and the World
If you still doubt the power of social media, it’s time to think twice. Recent campaigns show the extent to which social media allows PR campaigns to garner serious awareness, […]
‘Are the days of media impressions over’?
Yes, by Sharon Zeev Poole, Director, Agent99 If we’re talking about that galaxy far far away where AVEs have gone, then yes, the days of media impressions as a means […]
How to get cut through when pitching to journalists from those who’ve tried every trick in the book
With media outlets shrinking daily, scoring media coverage is getting trickier than ever. As such, PRs are really having to think outside the box to secure coverage for clients. It’s […]