PR is certainly not a little-known-secret these days, and has proven itself to be an integral and beneficial component of business growth and maintenance plans. Although it may seem like […]
As an established PR firm with over 14 years under our belt in the Australian market, we are very fortunate to be contacted weekly by different organisations looking at engaging […]
____ Hiring a PR agency is a major decision for any business and is a process that should not be rushed. The selection process can be a daunting one, and […]
The line between marketing and Public Relations (PR) is often quite blurry and even for people working in the industry, it can be difficult to fully grasp what each discipline […]
PR is often considered a nice-to-have as opposed to a vital service by business owners and marketers, and a common reason for this is because many question whether or not […]
Public Relations is one of those jobs that no one seems to understand unless youβre in the industry. We often get asked what we do, or have people assume the […]
Whether itβs calls to our Sydney HQ asking what public relations is, or family and friends on the weekend asking what our job involves, itβs clear that many people are […]
For most people, information is the defining factor that could convert someone from a browser into a consumer. In an industry where trends change as fast as they come, the […]
Agent Emilie shares her insights at UNSW: Last week, I attended the University of NSWβs Careers Panel for PR and Advertising Students. Sandwiched between four communications industry legends from the […]
Over the last two decades, social media has become an integral part of peopleβs livesβand as influencer marketing has exploded, it has become a crucial way for brands to reach […]