Building a Strong Relationship with Your PR Agency: Best Practices
In today’s dynamic media landscape, collaborating effectively with PR agencies is essential for brands aiming to amplify their presence and achieve impactful results. Whether you’re partnering with a leading communications company in Sydney or Australia, or seeking to refine your online PR strategy, building a strong relationship with your PR agency is pivotal. Drawing insights […]
5 ways a PR agency can build brand reputation
Let’s be honest, your brand is only as strong as how people perceive it. In today’s digital-first world, where opinions are formed and go viral in seconds and reputations can be made or broken in a single click, building a strong brand presence is more important – and more complicated – than ever before. That’s […]
Working at a PR Agency vs. Working In-House: What You Need to Know to Make the Right Decision for You
When it comes to choosing between working at a PR agency or working in-house, it’s a little like choosing between being a superhero in a blockbuster movie or being a superhero at a local comic con—both have their perks, but which one suits your style? If you’ve ever found yourself wondering whether you’d thrive better […]
What does a PR agency actually do?
You’ve likely heard about a business making waves in the media or seen an influencer share a brand’s story on Instagram, but have you ever wondered how it all happens? The answer is simple: Public Relations. Public Relations is often misunderstood as just securing media coverage, but in reality, it involves multifaceted strategies focused on […]
How have PR agencies evolved in the past decade?
The public relations industry has undergone quite the transformation in the last decade thanks to digitalization taking over. PR agencies have evolved very dramatically, the idea of faxing a press release seems pretty primitive now in the age of AI and social media. We used to have to call a reporter to pitch a story, […]
Wellness at Work: Relationships and Wellbeing
We have sadly reached the end of our Health and Wellness hub, but luckily for you, we have one more topic to speak about. Today, we introduce to you Relationships & Social Wellbeing in the workplace. This blog series on Wellness at Work was introduced after we saw the ways in which a few hard […]
Wellness at Work: Hobbies and Extra Curriculars
Whilst working at a PR Agency is incredibly fun and rewarding, it is still very important to have things in our routines to keep us grounded and can be activities that we look forward to, in order to break up the humdrum of the everyday 9-5. So this week, we’re focussing on how having a […]
Wellness at Work: Mental Health
In today’s fast-paced work environment, it’s easy to overlook the importance of mental health in the workplace. Sadly, research by Beyond Blue Australia has found that 90% of employees think that mental health is an important issue for businesses, but only 50% believe that their workplace is mentally healthy. Additionally, Australian companies spend an estimated […]
Wellness at Work: Organisation
Over the last number of weeks, the team at Agent99 PR has been sharing their tips on what keeps us well at work. This was largely spurred on by the commencement of a new year, and the fact that all of us felt a common thread when we got back into the office post holidays, which […]
Wellness at Work: Mindfulness and Meditation
I have been working in the PR world for nearly 20 years and have worked in many PR agencies during that time. We all know that PR agency life can get stressful, especially if we have several campaigns launching at the same time, which always seems to happen! It’s important to cultivate a mindfulness practice […]
