The B2B Buyer Journey: How to Use Events to Move Decision-Makers
The corporate world is a competitive one. Trying to influence the movers and shakers that make the world go round is not for the faint of heart. To stand out, businesses must create meaningful experiences that meet decision-makers where they are – which means following them along their buyer journey and tailoring tactics depending on […]
How to Measure What Matters: Real ROI From B2B and Corporate Events
When it comes to B2B and corporate events, it’s easy to get caught up in the excitement of the moment. A buzzing room, a polished set-up, and a flood of photos on LinkedIn might feel like a win. But here’s the truth: those surface-level signs of success don’t mean much if you can’t prove return […]
How to Actually Engage Employees at Your Corporate Event
Let’s face it—most corporate events are about as exciting as lukewarm tea. A few dull speeches, the obligatory cheese platter, and boom—half the room has mentally checked out before the keynote is even done. At Agent99, we’re a Communications Agency in Sydney that’s been in the trenches of event planning for over 15 years. We […]
The Digital Tools Every Publicist Should Be Using in 2025
In the modern world of digital PR, publicists can often feel like the underdogs of the marketing multiverse. It’s harder to define, measure and track the impact of what we do. We’re often the last department companies think of and the first one they dismiss when budgets tighten. But let’s get one thing straight – […]
Reputation & Crisis in a Digital Age: Then vs. Now
Does anyone remember when iconic ‘80s actress and now Stranger Things star, Winona Ryder, was famously arrested for shoplifting in the early 2000s? It was a major scandal at the time that was paired with accusations of being difficult on set. Now, don’t get me wrong, a quick Google search will bring up some unfortunate […]
Digital PR vs Digital Marketing: What’s the Difference and Why It Matters
If you’re confusing Digital PR with Digital Marketing, don’t worry, you’re not alone. The lines have become increasingly blurry, especially as marketing teams scramble to get eyeballs online, and PR professionals double down on visibility and authority in the digital space. But while they may look similar on the surface, Digital PR and Digital Marketing […]
How to Measure the Success of Your PR Campaign
An expertly planned and executed public relations campaign can elevate brand visibility, strengthen credibility, and drive real business impact. However, measuring the success of PR efforts requires more than just tracking media mentions. In 2025, with a proliferation in digital PR and the growing influence of online PR strategy in Sydney and indeed globally, PR […]
Building a Strong Relationship with Your PR Agency: Best Practices
In today’s dynamic media landscape, collaborating effectively with PR agencies is essential for brands aiming to amplify their presence and achieve impactful results. Whether you’re partnering with a leading communications company in Sydney or Australia, or seeking to refine your online PR strategy, building a strong relationship with your PR agency is pivotal. Drawing insights […]
5 ways a PR agency can build brand reputation
Let’s be honest, your brand is only as strong as how people perceive it. In today’s digital-first world, where opinions are formed and go viral in seconds and reputations can be made or broken in a single click, building a strong brand presence is more important – and more complicated – than ever before. That’s […]
Working at a PR Agency vs. Working In-House: What You Need to Know to Make the Right Decision for You
When it comes to choosing between working at a PR agency or working in-house, it’s a little like choosing between being a superhero in a blockbuster movie or being a superhero at a local comic con—both have their perks, but which one suits your style? If you’ve ever found yourself wondering whether you’d thrive better […]
