In this opinion piece, Natalie Giddings (pictured below), managing director of The Remarkables Group, provides a five-step game plan for influencer marketing success. The number of companies leveraging social media […]
It’s easy to fall victim to the idea that awards are superfluous; if you’ve got a great company, a great team and a strong client list, does it really matter […]
When there are so many PR agencies in Sydney alone being able to stand out becomes vital for success. PR agencies must create a brand and produce content that presents […]
How global brands benefit from boutique PR agencies When choosing a PR and Communications agency, for a global brand in particular, boutique agencies can often be over looked, with brands […]
With so many brands vying for attention in a limited amount of top-tier media, getting quality earned media coverage is becoming more and more challenging. Often people make the mistake […]
Product launches are a dime a dozen these days, with new brands and new product lines popping up seemingly every day. Add to this the fact that media are constantly […]
If you’re on one of the main social media networks – which you most likely are (i.e. Facebook, Youtube and Instagram), then you are no stranger to online influencers. Yes, […]
When executing a ground-breaking PR campaign that really gets people talking, given the highly fragmented media market, it’s imperative to have both paid and earned media to achieve true cut-through. […]
Finding reasons or hooks for producing content can be tricky, but thanks to the myriad of interesting official days of the year, you can engage with your audience in quirky […]
The internet is full of news and it can literally can come from every corner nowadays. We receive news even when we don’t consciously seek it. Especially while we’re scrolling […]