How to rebrand like a pro
If you haven’t heard, we refreshed our brand recently! We dropped ‘PR’ from our logo to ‘Agent99’ and launched a dynamic new website that communicates our brand’s offering via rich […]
How to maximise your ROI from influencer marketing
In this opinion piece, Natalie Giddings (pictured below), managing director of The Remarkables Group, provides a five-step game plan for influencer marketing success. The number of companies leveraging social media […]
3 tips for winning awards from those in the know
It’s easy to fall victim to the idea that awards are superfluous; if you’ve got a great company, a great team and a strong client list, does it really matter […]
How your PR agency can stand out amongst the crowd
When there are so many PR agencies in Sydney alone being able to stand out becomes vital for success. PR agencies must create a brand and produce content that presents […]
How global brands benefit from boutique PR agencies
How global brands benefit from boutique PR agencies When choosing a PR and Communications agency, for a global brand in particular, boutique agencies can often be over looked, with brands […]
Media Training Tips & Tricks: 101
With so many brands vying for attention in a limited amount of top-tier media, getting quality earned media coverage is becoming more and more challenging. Often people make the mistake […]
The secrets to making your product launch stand out from the crowd
Product launches are a dime a dozen these days, with new brands and new product lines popping up seemingly every day. Add to this the fact that media are constantly […]
Influencer or Fraud?
If you’re on one of the main social media networks – which you most likely are (i.e. Facebook, Youtube and Instagram), then you are no stranger to online influencers. Yes, […]
Paid vs Earned Media and Why You Need Both to Create an Impactful Campaign
When executing a ground-breaking PR campaign that really gets people talking, given the highly fragmented media market, it’s imperative to have both paid and earned media to achieve true cut-through. […]
How to leverage quirky holidays for your brand
Finding reasons or hooks for producing content can be tricky, but thanks to the myriad of interesting official days of the year, you can engage with your audience in quirky […]
12