Maximising Trade Show Spend: How to Drive Visibility Beyond the Expo Floor
Trade shows can be one of the most powerful marketing tools in a brand’s calendar. They’re the ultimate stage for showcasing innovation, sparking conversations, and landing high-value connections. But here’s the reality: if your investment in a trade show ends when the booth gets packed down, you’re cutting your potential impact short. Too often, businesses […]
The B2B Buyer Journey: How to Use Events to Move Decision-Makers
The corporate world is a competitive one. Trying to influence the movers and shakers that make the world go round is not for the faint of heart. To stand out, businesses must create meaningful experiences that meet decision-makers where they are – which means following them along their buyer journey and tailoring tactics depending on […]
How to Measure What Matters: Real ROI From B2B and Corporate Events
When it comes to B2B and corporate events, it’s easy to get caught up in the excitement of the moment. A buzzing room, a polished set-up, and a flood of photos on LinkedIn might feel like a win. But here’s the truth: those surface-level signs of success don’t mean much if you can’t prove return […]
How to Actually Engage Employees at Your Corporate Event
Let’s face it—most corporate events are about as exciting as lukewarm tea. A few dull speeches, the obligatory cheese platter, and boom—half the room has mentally checked out before the keynote is even done. At Agent99, we’re a Communications Agency in Sydney that’s been in the trenches of event planning for over 15 years. We […]
The Top Five Mistakes People Make When Organising Corporate & B2B Events (and How to Avoid Them)
Organising a successful corporate or B2B event isn’t just about great venues and gourmet catering. It’s about creating meaningful moments that connect your brand with the right audience and deliver real business impact. At Agent99, we’ve worked with leading brands across B2B, food and beverage, and lifestyle sectors to deliver high-performing events that generate results. […]
B2B and Corporate Events 101: What You Need to do Before you Start
If you think event planning is just about booking a venue and sending a few invites, think again. In the world of B2B PR, corporate events are strategic tools to spark conversations, build relationships, and move the needle on brand objectives. Whether it’s an executive roundtable, a product launch, or a high-impact summit, thoughtful planning […]
The Digital Tools Every Publicist Should Be Using in 2025
In the modern world of digital PR, publicists can often feel like the underdogs of the marketing multiverse. It’s harder to define, measure and track the impact of what we do. We’re often the last department companies think of and the first one they dismiss when budgets tighten. But let’s get one thing straight – […]
LinkedIn: The Most Underutilised PR Tool in Your Social Arsenal
Let’s play a quick game of word association. We say “LinkedIn.” You think… job hunting? Boring corporate posts? Cringe-worthy humblebrags? Yeah. We thought so. But here’s the truth bomb: LinkedIn is actually the most underutilised PR weapon in your brand’s entire social arsenal. And if you’re in the business of building reputation, influence, or trust […]
The Key to Successful Influencer Relations in 2025
Influencer marketing has become a keystone of digital PR strategy. In 2025, it’s no longer just about reach or aesthetics — brands are focused on cultivating real influence, built on authenticity, trust, and a strong strategic foundation. As consumer expectations evolve, so too must the approach behind every campaign. Whether you’re partnering with creators on […]
How the Traditional Media Landscape is Evolving in a Digital Age
For decades, traditional media has been the cornerstone of brand awareness and reputation management. From front-page newspaper coverage to prime-time TV features, businesses once lived and died by their earned media clout. But the landscape has shifted dramatically. With the digital age in full swing, media consumption habits have changed, and so must our strategies. […]
