Farewelling 2021 with a Full Heart, Team and Roster of Clients
What a year! Although we thought the worst of the pandemic was behind us, 2021 certainly threw us some curveballs. If you’re feeling tired and itching for the summer holidays to begin, you’re not alone. As we look to embrace a relaxing holiday period, we wanted to take the time to reflect on one of […]
Are Award Entries Worth The Effort?
There’s no doubt that award entries can take a significant amount of effort, and some businesses (especially those who are just starting out) can question whether this time is worth the investment. At Agent99 we’re ecstatic to announce that we have been shortlisted as finalists for the 2019 Public Relations Institute of Australia Golden […]
Debunking the myths surrounding PR
Do you know exactly what a PR professional does? Unless you’re in the industry, there can often be some confusion around what PR is, how it differs from marketing, whether it’s worth spending on and what exactly we publicists do all day. Here we debunk the many myths surrounding PR: It’s not as glam as […]
How do you become a thought leader?
This month we launched our Agent99 ‘PR and Marketing Masterclass’ webinar series. Our first episode was ‘How to build thought leadership’ which featured Agent99 Director Sharon Zeev Poole and distinguished author, Ted-X speaker, and ghost-writer Catherine Moolenschot. If you missed it, make sure you take a listen to the full episode here. And to make […]
How do you define a news angle? What makes the news?
Clients who have little to no experience with public relations, and often new recruits to the Public Relations (PR) Industry, tend to confuse advertising with PR. PR/Publicity is defined as the proactive generation of news or stories, with a purpose! What makes the news is often reliant on the ‘news angle’ you take on […]
What to look for in a PR proposal
When choosing the right PR agency for your brand, to get the best results, it’s critical that you know what to look for so that you can choose the PR partner that’s the right fit for you. The one that really ‘gets’ it, the one that is an extension of your team and the one […]
How to get social media influencers to your event
Although you may have already adopted influencer marketing into your digital PR strategy, you might need a helping hand with inviting social media influencers to your next event. Here are our four tips on how to secure attendees: Invitations are crucial You want anyone to feel instantly excited when they take their first glance at […]
6 Top Tips for Growing Your Social Media Following Organically
Here at Agent99 HQ we recently attended a highly informative social media strategy session to brush up on our social media skills. With PR being such a fast-moving industry, and social media a key aspect of this ever-changing business, it’s vital to keep up with today’s trends. When building your social media profile, it’s easy […]
