Strategy 1: Media Relations
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Strategy 1: Media Relations

Below are our top proven strategies that deliver impressive, and more importantly successful results for our clients. Click below to view a short video to discover these strategies.

In addition, you will also find a free downloadable guide with these strategies, including a case study on one of our clients about how we were able to leverage media relations (despite recent challenges) to produce an excellent outcome.

Key Takeaways:

1. Be Sensitive to the Current Climate
  • Don’t be tone deaf
  • Be aware of what’s going on in your sector
  • Add to the narrative if appropriate and if you can add value

    • 2. No News? Create It
  • Find the right hooks for your key messaging

    • 3. Market Research
  • Knowing what consumers think to create strong news angles
  • Ask the right questions during the research phase
  • Research collation can be executed and utilised quickly & can last for months

    • 4. Leveraging National Days
  • Identifying relevant National or World Days that tie into your brand is critical
  • Can be used as a platform to launch new products
  • Offer observations during key dates/seasons to position yourself as a trusted expert

    • 5. Offering Value
  • Always keep in mind ‘what’s in it for them’
  • Identify information that will add weight to their story to showcase your expertise

    • FREE Downloadable Guide:

    Click below to download ‘Strategy 1: Media Relations’ as a PDF guide, which includes:

  • Comprehensive breakdown of each key takeaway
  • Examples of how to implement these strategies
  • Examples of how Agent99 has successfully applied these strategies
  • Supporting case studies from successful client campaigns

    • Download Now

    Book Your FREE Consultation Now!

    Do you have a pressing question, or want to have a chat with Sharon about how she and the Agents can support your brand?

    Email Sharon by clicking the button below to book your FREE 30 minute consultation and find out how Agent99 can get your brand noticed.

    Be sure to connect with Sharon via LinkedIn as well as to receive insights on current PR trends, thought provoking articles and much more.
    Book Now
    Connect with Sharon on LinkedIn

    View All The Strategies Here

    Simply click one of the following buttons to view the other strategies in the series:
    Strategy 2: Content Creation
    Strategy 3: Influencers
    Strategy 4: Virtual Events

    Our Services

    Agent99 is a full-service PR and communications agency. Below is a list of some of our key services. Click the link to view our entire suite & discover how we can support your brand today.
  • PR and communications strategy
  • Media training
  • Crisis management
  • Influencer marketing
  • Social media management
  • Content creation
    • View Our Full Suite of Services

    About Us

    Agent99 PR was inspired by the character ‘99’ in the 60s TV series Get Smart.
    Clever, sassy and outcomes driven, she always achieved the best results for Max AKA ‘Agent86’. This is our brand story and an analogy of how we like to work with our partners.  
    Since opening our doors in 2007, we’ve taken position as a leading creative communications agency. Trusted by some of Australia’s most loved brands, we pride ourselves on working through client missions with integrated PR, social and digital solutions.

    We are proud to be awarded this year’s PRIA Boutique Agency of the Year, both Nationally and State for NSW.

    Read More About Agent99


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