Strategy 2: Content Creation
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Strategy 2: Content Creation

Below are key insights on content creation, and how timely, authentic low-cost content has proven to have strong, if not better cut through in comparison to high-quality production level content pieces. Watch the short video below to learn more about this strategy, tips and how to easily implement.

We have also included a case study from one of our clients who achieved impressive results by producing simple, yet timely content which gained brilliant results. You can also download this content as a PDF guide below.

Key Takeaways:

1. Production-level quality isn’t required anymore
  • Audiences are more engaged by timely and relevant content

    • 2. Providing value
  • Focus on producing genuine value vs producing high-end content
  • Investigate content your audience needs via feedback, or what’s trending

    • 3. Understand how to deliver the content
  • Ensure you deliver your content using the appropriate platforms
  • LinkedIn is ideal for business-related brands, authors, thought leaders etc
  • TikTok & Instagram are more relevant for youth brands

    • FREE Downloadable Guide:

    Click below to download ‘Strategy 2: Content Creation’ as a PDF guide, which includes:

  • Comprehensive breakdown of each key takeaway
  • Examples of how to implement these strategies
  • Examples of how Agent99 has successfully applied these strategies
  • Supporting case studies from successful client campaigns

    • Download Now

    Book Your FREE Consultation Now!

    Do you have a pressing question, or want to have a chat with Sharon about how she and the Agents can support your brand?

    Email Sharon by clicking the button below to book your FREE 30 minute consultation and find out how Agent99 can get your brand noticed.

    Be sure to connect with Sharon via LinkedIn as well as to receive insights on current PR trends, thought provoking articles and much more.
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    View All The Strategies Here

    Simply click one of the following buttons to view the other strategies in the series:
    Strategy 3: Influencers
    Strategy 4: Virtual Events
    Strategy 1: Media Relations

    Our Services

    Agent99 is a full-service PR and communications agency. Below is a list of some of our key services. Click the link to view our entire suite & discover how we can support your brand today.
  • PR and communications strategy
  • Media training
  • Crisis management
  • Influencer marketing
  • Social media management
  • Content creation
    • View Our Full Suite of Services

    About Us

    Agent99 PR was inspired by the character ‘99’ in the 60s TV series Get Smart.
    Clever, sassy and outcomes driven, she always achieved the best results for Max AKA ‘Agent86’. This is our brand story and an analogy of how we like to work with our partners.  
    Since opening our doors in 2007, we’ve taken position as a leading creative communications agency. Trusted by some of Australia’s most loved brands, we pride ourselves on working through client missions with integrated PR, social and digital solutions.

    We are proud to be awarded this year’s PRIA Boutique Agency of the Year, both Nationally and State for NSW.

    Read More About Agent99


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