Strategy 3: Influencers

Strategy 3: Influencers

Through our extensive use and experience working with influencers, click below to hear about the key points you need to identify in order to initiate and nurture a strong and fruitful partnership with influencers to promote your brand, product or service.

We have also included a case study from one of our clients who achieved impressive results through influencer outreach. You can also download this content as a PDF guide below.

Key Takeaways:

1. Understanding social trends
  • Keep up to date with social trends including usage, visitation & social media platforms

  • 2. Determining the right social platform
  • Understand who you’re trying to connect with and which social media platform(s) to use
  • Research the right content to be sharing to identify the kind of influencer to work with
  • Collaborate and identify influencer(s) will engage with your target audience

  • 3. Influencers don’t always require a spend
  • A misconception is that influencers cost a lot of money to work with
  • Many micro influencers may partner for a smaller budget or via product sampling

  • 4. Identifying the best way to work with influencers
  • Understand what they specialise in, previous partnerships, etc.
  • Be mindful when approaching influencers and discussing fees/methods of imbursement
  • FREE Downloadable Guide:

    Click below to download ‘Strategy 3: Influencers’ as a PDF guide, which includes:

  • Comprehensive breakdown of each key takeaway
  • Examples of how to implement these strategies
  • Examples of how Agent99 has successfully applied these strategies
  • Supporting case studies from successful client campaigns

  • Book Your FREE Consultation Now!

    Do you have a pressing question, or want to have a chat with Sharon about how she and the Agents can support your brand?

    Email Sharon by clicking the button below to book your FREE 30 minute consultation and find out how Agent99 can get your brand noticed.

    Be sure to connect with Sharon via LinkedIn as well as to receive insights on current PR trends, thought provoking articles and much more.

    View All The Strategies Here

    Simply click one of the following buttons to view the other strategies in the series:

    Our Services

    Agent99 is a full-service PR and communications agency. Below is a list of some of our key services. Click the link to view our entire suite & discover how we can support your brand today.
  • PR and communications strategy
  • Media training
  • Crisis management
  • Influencer marketing
  • Social media management
  • Content creation
  • About Us

    Agent99 PR was inspired by the character ‘99’ in the 60s TV series Get Smart.
    Clever, sassy and outcomes driven, she always achieved the best results for Max AKA ‘Agent86’. This is our brand story and an analogy of how we like to work with our partners.  
    Since opening our doors in 2007, we’ve taken position as a leading creative communications agency. Trusted by some of Australia’s most loved brands, we pride ourselves on working through client missions with integrated PR, social and digital solutions.

    We are proud to be awarded this year’s PRIA Boutique Agency of the Year, both Nationally and State for NSW.

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