Strategy 4: Virtual Events

Strategy 4: Virtual Events

Below are our key insights from running events virtually during this period that have proven to be extremely successful. You can learn more by watching the short video below. We have also included a case study from one of our clients who achieved impressive results through running events online. You can also download this content as a PDF guide below.

Key Takeaways:

1. Adapting to the times
  • Moving to virtual events can provide brands new ways of interacting with customers
  • Attract a wider audience by removing the limitation of venue space, costs & distance


  • 2. Physical events vs virtual events
  • Allow customers to interact with your brand from the comfort of their own home
  • Push boundaries to produce creative solutions to retain consumer interest
  • There will be a place for both physical and virtual events
  • Don’t assume virtual events are a temporary placeholder for physical events

  • 3. Keep sales in mind
  • Use key metrics to measure success of virtual events vs physical events
  • Be open to running both virtual and phyiscal events to attract a wider audience

  • FREE Downloadable Guide:

    Click below to download ‘Strategy 4: Virtual Events’ as a PDF guide, which includes:

  • Comprehensive breakdown of each key takeaway
  • Examples of how to implement these strategies
  • Examples of how Agent99 has successfully applied these strategies
  • Supporting case studies from successful client campaigns

  • Book Your FREE Consultation Now!

    Do you have a pressing question, or want to have a chat with Sharon how she and the Agents can support your brand?

    Email Sharon by clicking the button below to book your FREE 30 minute consultation and find out how Agent99 can get your brand noticed.

    Be sure to connect with Sharon via LinkedIn as well to receive insights on current PR trends, thought provoking articles and much more.

    View All The Strategies Here

    Simply click on the buttons below to view the other strategies in the series:

    Our Services

    Agent99 is a full-service PR and communications agency. Below is a list of some of our key services. Click the link to view our entire suite & discover how we can support your brand today.
  • PR and communications strategy
  • Media training
  • Crisis management
  • Influencer marketing
  • Social media management
  • Content creation
  • About Us

    Agent99 PR was inspired by the character ‘99’ in the 60s TV series Get Smart.
    Clever, sassy and outcomes driven, she always achieved the best results for Max AKA ‘Agent86’. This is our brand story and an analogy of how we like to work with our partners.  
    Since opening our doors in 2007, we’ve taken position as a leading creative communications agency. Trusted by some of Australia’s most loved brands, we pride ourselves on working through client missions with integrated PR, social and digital solutions.

    We are proud to be awarded this year’s PRIA Boutique Agency of the Year, both Nationally and State for NSW.


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