As a marketer for many years now, I’ve heard the term ‘content is king’ ad nauseum. The statement might be true, but for many brands, what does that actually mean?[...]
This idea of utilising social media influencers is becoming more appealing to brands each and every day. But with this comes greater responsibility and investment. A few weeks ago, we[...]
Ten years ago, the word “influencer” was commonly associated with bikini models, pouted lips and tanned skin. Today, YouTubers, Celebrities, TikTokkers and Content Creators all fall under the “influencer” banner[...]
This week, Smart Company published a business advice article from Sharon Zeev Poole on how to tailor your brand’s marketing in a time of crisis: I remember sitting down with[...]
‘Diversity’ was a buzzword introduced to foster inclusion in the workplace, however these days true value has been identified in encouraging diversity. Here are some compelling reasons why diversity IS[...]
Our friends at Meltwater Media Monitoring have published a piece about how social media influencers and content creators are not the same thing, and why understanding the difference will help[...]
In troubling circumstances like the Coronavirus pandemic, many people have undoubtedly wondered why some PR and Marketing businesses are surviving and thriving, and why others are having to close up[...]
Being born in the late 90s I was frequently told I wasn’t a genuine ‘millennial’ or 90s kid…and not technically being a 21st Century baby, I didn’t really fit the[...]
When I started Agent99 over 13 years ago, I ran the business from home for 3.5 years. I had two full time employees working remotely and had all the server[...]
As a continuation to Agent Amelia’s blog post last week on her biggest lessons learned in PR during the pandemic, I’ll be sharing the biggest lessons I’ve learned in marketing[...]
