If you think event planning is just about booking a venue and sending a few invites, think again. In the world of B2B PR, corporate events are strategic tools to[...]
In the modern world of digital PR, publicists can often feel like the underdogs of the marketing multiverse. It’s harder to define, measure and track the impact of what we[...]
Influencer marketing has become a keystone of digital PR strategy. In 2025, it’s no longer just about reach or aesthetics — brands are focused on cultivating real influence, built on[...]
For decades, traditional media has been the cornerstone of brand awareness and reputation management. From front-page newspaper coverage to prime-time TV features, businesses once lived and died by their earned[...]
Let’s be honest, your brand is only as strong as how people perceive it. In today’s digital-first world, where opinions are formed and go viral in seconds and reputations can[...]
When it comes to choosing between working at a PR agency or working in-house, it’s a little like choosing between being a superhero in a blockbuster movie or being a[...]
It’s time to set the record straight about PR. For too long, the world’s notion of a publicist was Samantha Jones or something adjacent. All glamour, parties, and brisk phone[...]
Agent99 has rebranded, and we’re more focused than ever on measuring the business impact PR can deliver While many agencies within the PR industry still report on vanity metrics such[...]
What a year! Although we thought the worst of the pandemic was behind us, 2021 certainly threw us some curveballs. If you’re feeling tired and itching for the summer holidays[...]
Agent Emilie shares her insights at UNSW: Last week, I attended the University of NSW’s Careers Panel for PR and Advertising Students. Sandwiched between four communications industry legends from the[...]
