Let’s be honest, your brand is only as strong as how people perceive it. In today’s digital-first world, where opinions are formed and go viral in seconds and reputations can[...]
When it comes to choosing between working at a PR agency or working in-house, it’s a little like choosing between being a superhero in a blockbuster movie or being a[...]
It’s time to set the record straight about PR. For too long, the world’s notion of a publicist was Samantha Jones or something adjacent. All glamour, parties, and brisk phone[...]
Agent99 has rebranded, and we’re more focused than ever on measuring the business impact PR can deliver While many agencies within the PR industry still report on vanity metrics such[...]
What a year! Although we thought the worst of the pandemic was behind us, 2021 certainly threw us some curveballs. If you’re feeling tired and itching for the summer holidays[...]
Agent Emilie shares her insights at UNSW: Last week, I attended the University of NSW’s Careers Panel for PR and Advertising Students. Sandwiched between four communications industry legends from the[...]
Over the last two decades, social media has become an integral part of people’s lives—and as influencer marketing has exploded, it has become a crucial way for brands to reach[...]
Gen Z now make up over 30% of the population and by 2030 they will make up 1/3 of the working population (and I’m one of them!). Just in Australia,[...]
In the last few weeks, we’ve been approached by a range of B2B and B2C clients who have been unimpressed by their current PR agencies and are questioning whether they[...]
OVERVIEW: Clubhouse is the unexpected new social media platform that has taken the world by storm. From Mark Zuckerberg to Elon Musk using the prolific app, this new platform may[...]
