Agent99 has rebranded, and we’re more focused than ever on measuring the business impact PR can deliver While many agencies within the PR industry still report on vanity metrics such[...]
What a year! Although we thought the worst of the pandemic was behind us, 2021 certainly threw us some curveballs. If you’re feeling tired and itching for the summer holidays[...]
Agent Emilie shares her insights at UNSW: Last week, I attended the University of NSW’s Careers Panel for PR and Advertising Students. Sandwiched between four communications industry legends from the[...]
Over the last two decades, social media has become an integral part of people’s lives—and as influencer marketing has exploded, it has become a crucial way for brands to reach[...]
Gen Z now make up over 30% of the population and by 2030 they will make up 1/3 of the working population (and I’m one of them!). Just in Australia,[...]
In the last few weeks, we’ve been approached by a range of B2B and B2C clients who have been unimpressed by their current PR agencies and are questioning whether they[...]
OVERVIEW: Clubhouse is the unexpected new social media platform that has taken the world by storm. From Mark Zuckerberg to Elon Musk using the prolific app, this new platform may[...]
It’s no secret that the media industry is fast paced, competitive and often ruthless. The number of news that is churned out on a daily basis is a clear indication[...]
Businesses have come far from the ‘each-man-for-himself’ mindset. In many guises, we now have the joy of experiencing the products and services born from the partnership between two different, yet[...]
More so than ever, brands are requiring agencies to provide tangible ROI and deliver impressive value to their business. The world of COVID has certainly amped this up too, as[...]
