Agent Emilie shares her insights at UNSW: Last week, I attended the University of NSWβs Careers Panel for PR and Advertising Students. Sandwiched between four communications industry legends from the […]
Over the last two decades, social media has become an integral part of peopleβs livesβand as influencer marketing has exploded, it has become a crucial way for brands to reach […]
Gen Z now make up over 30% of the population and by 2030 they will make up 1/3 of the working population (and Iβm one of them!). Just in Australia, […]
In the last few weeks, weβve been approached by a range of B2B and B2C clients who have been unimpressed by their current PR agencies and are questioning whether they […]
OVERVIEW: Clubhouse is the unexpected new social media platform that has taken the world by storm. From Mark Zuckerberg to Elon Musk using the prolific app, this new platform may […]
Itβs no secret that the media industry is fast paced, competitive and often ruthless. The number of news that is churned out on a daily basis is a clear indication […]
Businesses have come far from the βeach-man-for-himselfβ mindset. In many guises, we now have the joy of experiencing the products and services born from the partnership between two different, yet […]
More so than ever, brands are requiring agencies to provide tangible ROI and deliver impressive value to their business. The world of COVID has certainly amped this up too, as […]
When you think of Public Relations, it is likely that the first thing that comes to mind is securing media coverage for a business or individual through digital or print […]
When it comes to a PR campaign, preparation REALLY is key. You will need to put in the groundwork if you want to achieve exceptional results and capture national attention. […]