A day in the life of a Public Relations Specialist
Public Relations is one of those jobs that no one seems to understand unless you’re in the industry. We often get asked what we do, or have people assume the […]
How can I measure the success of PR?
PR is often considered a nice-to-have as opposed to a vital service by business owners and marketers, and a common reason for this is because many question whether or not […]
A day in the life of a Public Relations Specialist
Public Relations is one of those jobs that no one seems to understand unless you’re in the industry. We often get asked what we do, or have people assume the […]
PR 101: What is Public Relations?
Whether it’s calls to our Sydney HQ asking what public relations is, or family and friends on the weekend asking what our job involves, it’s clear that many people are […]
What makes content marketing powerful and persuasive?
For most people, information is the defining factor that could convert someone from a browser into a consumer. In an industry where trends change as fast as they come, the […]
What can I actually do with a communications degree?
Agent Emilie shares her insights at UNSW: Last week, I attended the University of NSW’s Careers Panel for PR and Advertising Students. Sandwiched between four communications industry legends from the […]
Mega vs micro influencers – it may benefit your business to leverage a smaller following
Over the last two decades, social media has become an integral part of people’s lives—and as influencer marketing has exploded, it has become a crucial way for brands to reach […]
How Gen Z will change market trends
Gen Z now make up over 30% of the population and by 2030 they will make up 1/3 of the working population (and I’m one of them!). Just in Australia, […]
Is PR worth the investment? Questions to help assess if your agency is the best fit for you
In the last few weeks, we’ve been approached by a range of B2B and B2C clients who have been unimpressed by their current PR agencies and are questioning whether they […]
Clubhouse 101: What is it, and what brands would benefit from it?
OVERVIEW: Clubhouse is the unexpected new social media platform that has taken the world by storm. From Mark Zuckerberg to Elon Musk using the prolific app, this new platform may […]
The do’s and don’ts of liasing with journalists
It’s no secret that the media industry is fast paced, competitive and often ruthless. The number of news that is churned out on a daily basis is a clear indication […]