Influencer marketing has become a keystone of digital PR strategy. In 2025, it’s no longer just about reach or aesthetics — brands are focused on cultivating real influence, built on[...]
Artificial intelligence (AI) is no longer an emerging concept – it’s a core part of modern business operations. In the world of marketing, PR Agencies and brands alike are transforming[...]
For decades, traditional media has been the cornerstone of brand awareness and reputation management. From front-page newspaper coverage to prime-time TV features, businesses once lived and died by their earned[...]
Does anyone remember when iconic ‘80s actress and now Stranger Things star, Winona Ryder, was famously arrested for shoplifting in the early 2000s? It was a major scandal at the[...]
If you’re confusing Digital PR with Digital Marketing, don’t worry, you’re not alone. The lines have become increasingly blurry, especially as marketing teams scramble to get eyeballs online, and PR[...]
In 2025, newsrooms aren’t what they used to be, and neither is the news cycle. Traditionally, storytelling followed a neat, predictable path: pitched to journalists, published by outlets, and consumed[...]
Let’s be honest, your brand is only as strong as how people perceive it. In today’s digital-first world, where opinions are formed and go viral in seconds and reputations can[...]
It’s time to set the record straight about PR. For too long, the world’s notion of a publicist was Samantha Jones or something adjacent. All glamour, parties, and brisk phone[...]
Agent99 has rebranded, and we’re more focused than ever on measuring the business impact PR can deliver While many agencies within the PR industry still report on vanity metrics such[...]
So far in this blog series we’ve discussed what digital PR actual is, how to audit your owned channels, how to leverage social media for success, how to ‘own’ your[...]
