Driving Digital Impact: How to ‘Own’ Your Owned Channels
I’m going to take a guess about your character, and I know we’ve just met so this may seem strange, but I think you’re a savvy shopper. You love to […]
Driving Digital Impact: How to Leverage Social Media for Success
Have you been thinking about how your brand or business can benefit from the ever-growing social media channel-sphere? Over the last decade, the digital landscape has changed significantly and platforms […]
Driving Digital Impact: What’s the Deal with Digital PR?
What does having a digital impact (or a strong digital footprint) look like in today’s technology-driven climate? While some might think it’s about having a really strong social media presence, […]
Food & Beverage PR: Is it worth hosting launch and tasting events?
Now that we know the impact of PR on Food and Beverage (both alcohol and non-alcoholic) products has, and the benefit of product placement and influencer partnerships, we’re going to […]
Food & Beverage PR: How often should I be putting new products to market?
As we’ve learned in previous articles in our Food & Beverage PR series, PR is an essential marketing tool that can be highly beneficial to your overall brand awareness, growth […]
Food & Beverage PR: Is it worth engaging influencers?
For food and beverage PR, is it worth engaging influencers? The short answer is a resounding YES. There are two main types of influencer collaborations for food and beverage PR: […]
Food & Beverage PR: Should I be Integrating with Social Channels?
The media landscape has changed dramatically in the last decade, with the rise of social media and the emergence of new communication mediums like YouTube. This has required food and […]
Food & Beverage PR: What are the restrictions with marketing FMCG products?
As an owner of director of an FMCG product or brand, the marketing laws surrounding your business are one of the most important factors to consider when it comes to […]
Food & Beverage PR: Why Should Brands Explore It?
The food and beverage industry is thriving globally, and more products are being released than ever before. For consumers it’s fantastic news as they are spoilt for choice, but for […]
Food & Beverage PR: What is it and how does it work?
Food and beverage PR is no longer a little-known secret of FMCG marketing. Long gone are the days of cheesy infomercials and TV jingles that stay in your head for […]