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If you’re confusing Digital PR with Digital Marketing, don’t worry, you’re not alone. The lines have become increasingly blurry, especially as marketing teams scramble to get eyeballs online, and PR[...]

In 2025, newsrooms aren’t what they used to be, and neither is the news cycle. Traditionally, storytelling followed a neat, predictable path: pitched to journalists, published by outlets, and consumed[...]

Let’s be honest, your brand is only as strong as how people perceive it. In today’s digital-first world, where opinions are formed and go viral in seconds and reputations can[...]

It’s time to set the record straight about PR. For too long, the world’s notion of a publicist was Samantha Jones or something adjacent. All glamour, parties, and brisk phone[...]

Agent99 has rebranded, and we’re more focused than ever on measuring the business impact PR can deliver While many agencies within the PR industry still report on vanity metrics such[...]

 So far in this blog series we’ve discussed what digital PR actual is, how to audit your owned channels, how to leverage social media for success, how to ‘own’ your[...]

Calling all businesses and entrepreneurs who are masters in their field…how do you keep your audience interested in what YOU have to offer? Do you engage with them via a[...]

In recent weeks, our blog series has looked into the intricacies of Digital PR and how to optimise your brand’s online presence through conversion channels, mastering your owned channels and[...]

So, we have spent the last few weeks discussing Digital PR and what it is, how to truly own your owned channels, how to push traffic to your site via[...]

Now that you understand what Digital PR is, and how to own your owned channels, this blog is going to provide a ‘how-to guide’ on evaluating the strength of your[...]