So, we have spent the last few weeks discussing Digital PR and what it is, how to truly own your owned channels, how to push traffic to your site via[...]
Now that you understand what Digital PR is, and how to own your owned channels, this blog is going to provide a ‘how-to guide’ on evaluating the strength of your[...]
I’m going to take a guess about your character, and I know we’ve just met so this may seem strange, but I think you’re a savvy shopper. You love to[...]
Have you been thinking about how your brand or business can benefit from the ever-growing social media channel-sphere? Over the last decade, the digital landscape has changed significantly and platforms[...]
What does having a digital impact (or a strong digital footprint) look like in today’s technology-driven climate? While some might think it’s about having a really strong social media presence,[...]
Now that we know the impact of PR on Food and Beverage (both alcohol and non-alcoholic) products has, and the benefit of product placement and influencer partnerships, we’re going to[...]
As we’ve learned in previous articles in our Food & Beverage PR series, PR is an essential marketing tool that can be highly beneficial to your overall brand awareness, growth[...]
For food and beverage PR, is it worth engaging influencers? The short answer is a resounding YES. There are two main types of influencer collaborations for food and beverage PR:[...]
The media landscape has changed dramatically in the last decade, with the rise of social media and the emergence of new communication mediums like YouTube. This has required food and[...]
As an owner of director of an FMCG product or brand, the marketing laws surrounding your business are one of the most important factors to consider when it comes to[...]
