The media landscape has changed dramatically in the last decade, with the rise of social media and the emergence of new communication mediums like YouTube. This has required food and[...]
As an owner of director of an FMCG product or brand, the marketing laws surrounding your business are one of the most important factors to consider when it comes to[...]
The food and beverage industry is thriving globally, and more products are being released than ever before. For consumers it’s fantastic news as they are spoilt for choice, but for[...]
Food and beverage PR is no longer a little-known secret of FMCG marketing. Long gone are the days of cheesy infomercials and TV jingles that stay in your head for[...]
When engaging a PR agency, you want to trust that the professionals know what they’re doing and how to get the best results to elevate your brand. It would be[...]
Integration, integration, integration!!! We have all heard this word repeatedly for the last number of years within our industry. It seems to be a term that is completely overused and[...]
Over the past month, we have spent time discussing the benefits of Digital PR, looking at how to establish your online identity, embrace digital PR, improve traffic to your website[...]
In the digital age, a successful communications campaign is about so much more than just media coverage and measuring column inches. These days, building a brand’s online identity is a[...]
Being born and bred a Gen Z, my whole life has revolved around digital communication. Growing up, communicating through iMessage, Instagram/Facebook messenger or Snapchat were considered the norm, and I’d[...]
We have previously learnt the benefits of establishing your online identity and developing your digital footprint; which now leads us to the next component, learning the importance of shifting traditional[...]
