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Agent99 has rebranded, and we’re more focused than ever on measuring the business impact PR can deliver While many agencies within the PR industry still report on vanity metrics such[...]

When engaging a PR agency, you want to trust that the professionals know what they’re doing and how to get the best results to elevate your brand. It would be[...]

Integration, integration, integration!!! We have all heard this word repeatedly for the last number of years within our industry. It seems to be a term that is completely overused and[...]

Over the past month, we have spent time discussing the benefits of Digital PR, looking at how to establish your online identity, embrace digital PR, improve traffic to your website[...]

In the digital age, a successful communications campaign is about so much more than just media coverage and measuring column inches. These days, building a brand’s online identity  is a[...]

Being born and bred a Gen Z, my whole life has revolved around digital communication. Growing up, communicating through iMessage, Instagram/Facebook messenger or Snapchat were considered the norm, and I’d[...]

We have previously learnt the benefits of establishing your online identity and developing your digital footprint; which now leads us to the next component, learning the importance of shifting traditional[...]

We’ve recently learnt that it is critical for brands to have an online identity in today’s society. The beauty of this is that you have full control over the image[...]

Over the past decade, we’ve seen a surge of digital communications through new technologies that allow for better communications online. Every form of online communication contributes to a personal or[...]

Now that you have more of an understanding about what B2B PR is, the key elements of B2B PR, and if it’s right for you, we’re going to dive into[...]