Influencer Marketing 101: Influencer guidelines you need to know about in Australia
The Australian Influencer market is highly populated, and as we’ve learned, can be very profitable for businesses. However, with so many influencers to work with and a multitude of brands looking for both paid and contra influencer partnerships to elevate their presence, there needs to be rigorous guidelines in place to ensure that Influencer marketing […]
Influencer Marketing 101: Should I Use an Influencer Marketing Platform?
With all this information around what influencer marketing is, how much it costs, and how to write a good brief, it can be very easy to put influencer marketing in the “too hard basket”, and instead, rely on an automated marketing platform to do the job for you. And while there are some benefits to […]
Influencer Marketing 101: How Much Does Influencer Marketing Cost?
So, you’ve determined that influencer marketing is worth it, but how much does it actually cost? Social media influencers range across many platforms and their reach, size, audience profile and personal affinity to a brand can all have an impact on how much they will charge. It’s hard to give an outright figure for each […]
Influencer Marketing 101: How Do I Find the Right Influencers?
Now that you know what influencer marketing is, how to develop an effective strategy, whether influencers are worth it for your particular business, and how to write a solid influencer brief, the next important step when it comes to influencer marketing is knowing how to find the right influencers for your brand. Finding the right […]
Influencer Marketing 101: How To Write A Good Influencer Brief
You’ve chosen your influencers, all a perfect fit for you brand, and you’ve planned out a killer influencer marketing strategy… so now what? The next step is to write a detailed influencer brief. This is a document that will act as the road map for the influencer when they are creating the content for your […]
Influencer Marketing 101: Is It Worth It?
By now we’ve learned what influencer marketing is, how it can benefit your business and how to properly utilise influencers as a successful marketing tool. However, there are always a few sceptics out there, so now, let’s look at whether or not influencer marketing is really worth it. First, before considering whether influencer marketing will […]
Influencer Marketing 101: How to Develop an Effective Strategy
We’ve already learnt that Influencer Marketing is an online marketing approach that uses individuals with a considerable following on a dedicated platform to endorse products or services. If you’re intrigued by this concept and eager to dip your toe into influencer marketing, it’s imperative that you understand exactly what it takes to develop an effective […]
Influencer Marketing 101: What Is It?
Influencer marketing is an online marketing approach that uses individuals with a large following on a dedicated platform to endorse or promote products and events. Influencers are people who have a dedicated following on various social media platforms who are considered experts or ‘influential’ within a particular category or niche. Influencer marketing and PR can […]
