The Digital Tools Every Publicist Should Be Using in 2025
In the modern world of digital PR, publicists can often feel like the underdogs of the marketing multiverse. It’s harder to define, measure and track the impact of what we do. We’re often the last department companies think of and the first one they dismiss when budgets tighten. But let’s get one thing straight – […]
The Key to Successful Influencer Relations in 2025
Influencer marketing has become a keystone of digital PR strategy. In 2025, it’s no longer just about reach or aesthetics — brands are focused on cultivating real influence, built on authenticity, trust, and a strong strategic foundation. As consumer expectations evolve, so too must the approach behind every campaign. Whether you’re partnering with creators on […]
How the Traditional Media Landscape is Evolving in a Digital Age
For decades, traditional media has been the cornerstone of brand awareness and reputation management. From front-page newspaper coverage to prime-time TV features, businesses once lived and died by their earned media clout. But the landscape has shifted dramatically. With the digital age in full swing, media consumption habits have changed, and so must our strategies. […]
Reputation & Crisis in a Digital Age: Then vs. Now
Does anyone remember when iconic ‘80s actress and now Stranger Things star, Winona Ryder, was famously arrested for shoplifting in the early 2000s? It was a major scandal at the time that was paired with accusations of being difficult on set. Now, don’t get me wrong, a quick Google search will bring up some unfortunate […]
Digital PR vs Digital Marketing: What’s the Difference and Why It Matters
If you’re confusing Digital PR with Digital Marketing, don’t worry, you’re not alone. The lines have become increasingly blurry, especially as marketing teams scramble to get eyeballs online, and PR professionals double down on visibility and authority in the digital space. But while they may look similar on the surface, Digital PR and Digital Marketing […]
How to Measure the Success of Your PR Campaign
An expertly planned and executed public relations campaign can elevate brand visibility, strengthen credibility, and drive real business impact. However, measuring the success of PR efforts requires more than just tracking media mentions. In 2025, with a proliferation in digital PR and the growing influence of online PR strategy in Sydney and indeed globally, PR […]
Influencer Marketing 101: Influencer guidelines you need to know about in Australia
The Australian Influencer market is highly populated, and as we’ve learned, can be very profitable for businesses. However, with so many influencers to work with and a multitude of brands looking for both paid and contra influencer partnerships to elevate their presence, there needs to be rigorous guidelines in place to ensure that Influencer marketing […]
Influencer Marketing 101: Should I Use an Influencer Marketing Platform?
With all this information around what influencer marketing is, how much it costs, and how to write a good brief, it can be very easy to put influencer marketing in the “too hard basket”, and instead, rely on an automated marketing platform to do the job for you. And while there are some benefits to […]
Influencer Marketing 101: How Much Does Influencer Marketing Cost?
So, you’ve determined that influencer marketing is worth it, but how much does it actually cost? Social media influencers range across many platforms and their reach, size, audience profile and personal affinity to a brand can all have an impact on how much they will charge. It’s hard to give an outright figure for each […]
Influencer Marketing 101: How Do I Find the Right Influencers?
Now that you know what influencer marketing is, how to develop an effective strategy, whether influencers are worth it for your particular business, and how to write a solid influencer brief, the next important step when it comes to influencer marketing is knowing how to find the right influencers for your brand. Finding the right […]
