How to Actually Engage Employees at Your Corporate Event
Let’s face it—most corporate events are about as exciting as lukewarm tea. A few dull speeches, the obligatory cheese platter, and boom—half the room has mentally checked out before the keynote is even done. At Agent99, we’re a Communications Agency in Sydney that’s been in the trenches of event planning for over 15 years. We […]
What to Do After Your B2B Event to Drive Results
Your B2B or corporate event might be over, but if you think the job’s done, think again. In fact, the post-event phase is where the real results are made. It’s also where smart brands set themselves apart, turning short-term engagement into long-term business value. At Agent99, we know that great event planning doesn’t end when […]
The Top Five Mistakes People Make When Organising Corporate & B2B Events (and How to Avoid Them)
Organising a successful corporate or B2B event isn’t just about great venues and gourmet catering. It’s about creating meaningful moments that connect your brand with the right audience and deliver real business impact. At Agent99, we’ve worked with leading brands across B2B, food and beverage, and lifestyle sectors to deliver high-performing events that generate results. […]
The Digital Tools Every Publicist Should Be Using in 2025
In the modern world of digital PR, publicists can often feel like the underdogs of the marketing multiverse. It’s harder to define, measure and track the impact of what we do. We’re often the last department companies think of and the first one they dismiss when budgets tighten. But let’s get one thing straight – […]
LinkedIn: The Most Underutilised PR Tool in Your Social Arsenal
Let’s play a quick game of word association. We say “LinkedIn.” You think… job hunting? Boring corporate posts? Cringe-worthy humblebrags? Yeah. We thought so. But here’s the truth bomb: LinkedIn is actually the most underutilised PR weapon in your brand’s entire social arsenal. And if you’re in the business of building reputation, influence, or trust […]
Working at a PR Agency vs. Working In-House: What You Need to Know to Make the Right Decision for You
When it comes to choosing between working at a PR agency or working in-house, it’s a little like choosing between being a superhero in a blockbuster movie or being a superhero at a local comic con—both have their perks, but which one suits your style? If you’ve ever found yourself wondering whether you’d thrive better […]
Meet The Agents: Meriha Beaton
Spotlight: Meriha Beaton – Senior Account Executive Hello! Meriha here. 😊 I’m the newest Senior Account Executive at Agent99, arriving from Canada in early October. I have a background in journalism and previously worked as a segment producer on a Vancouver-based morning show before applying my media experience to the world of Public Relations. I’ve […]
Meet The Agents: Claire Cooke
Spotlight: Claire Cooke – PR & Social Account Coordinator My name is Claire and I’m a PR & Social Account Coordinator at Agent99 PR. I recently finished up my university degree at UWS studying a Bachelor of Communications, and I’m very excited to be the newest addition to the Agent99 Team, having interned previously in […]
Meet The Agents: Kathleen Quere
Spotlight: Kathleen Quere – Senior Account Executive Hi there! I’m Kathleen Quere (but everyone calls me Kath) and I’m a Senior Account Executive at Agent99 PR. I joined Agent99 in June last year as an Account Executive right before the second Sydney COVID lockdown – I literally only had time to grab my new laptop […]
Meet The Agents: Emilie Lawson
Spotlight: Emilie Lawson, Senior Account Manager Hey there, I’m Emilie – along with being a Senior Account Manager at Agent99, I also carry a few other titles. Those would include ‘Captain Culture,’ ‘Musical Theatre Geek’ or ‘Carb Lover.’ Along with helping lead and execute campaigns on several client accounts, and overseeing some of the training […]
