Meet The Agents: Emilie Lawson

Spotlight: Emilie Lawson, Senior Account Manager Hey there, I’m Emilie – along with being a Senior Account Manager at Agent99, I also carry a few other titles. Those would include ‘Captain Culture,’ ‘Musical Theatre Geek’ or ‘Carb Lover.’ Along with helping lead and execute campaigns on several client accounts, and overseeing some of the training […]

Meet The Agents: Eva Harrington

Spotlight: Eva Harrington, Senior Account Executive I’m Eva Harrington, a Senior Account Executive at Agent99. I’ve been here just over a year now but have been working in the industry for 3+ years. I studied Journalism and Public Relations at University, which lead me to my first two roles at financial PR agencies. These positions […]

Meet The Agents: Louise Cargo

With our team rapidly growing, and so many wonderful people joining the Agent99 family, our new blog series will introduce you to our team members and give you an insight into who they are, what they do, and a little bit about some of their hidden talents!  Hope you enjoy meeting each and every one […]

Meet The Agents: Sharon Zeev Poole

With our team rapidly growing, and so many wonderful people joining the Agent99 family, our new blog series will introduce you to our team members and give you an insight into who they are, what they do, and a little bit about some of their hidden talents!  Hope you enjoy meeting each and every one […]

Media Training 101: Preparing for Tricky Interviews

I’m sure, at one time or another, we’ve all witnessed a media interview that’s gone wrong. Perhaps the journalist caught the interviewee off guard with a question they weren’t prepared to answer, or maybe the journalist said something provocative or off topic which caused the interviewee to react badly. Whatever the case, tricky media interviews […]

Media Training 101: Why your key messages are SO important

Now that we’ve established the fundamentals of what media training is, how to prepare for different forms of media interviews and the benefits of media training for your business, we can get into the specifics of what to say to the media, particularly your key messages.  Key messages are the core pieces of information you […]

Media Training 101: How to Find a Good Media Training Company

Now that you know what media training is, and its benefits in terms of preparing for an interview, we’ll delve further in exactly what to look for in a media training company. Many companies offer media training as a service, but based off our many years of learnings in this space, the 3 key things […]

Media Training 101: Preparing for Different Forms of Media  

Getting media trained and feeling ready for those important interviews and press moments is crucial to ensure you’re always calm and on message. You never want to be that person – unable to turn on their microphone or turn off the beach vacation background in the middle of an interview or be the spokesperson who […]

Media Training 101: Why is Media Training Beneficial? 

We’ve all witnessed a bad interview. Whether it’s been on the evening news or on the red carpet, watching a guest fumble over their words, say something odd or simply not say anything at all, will give you spine-tingling second-hand embarrassment. Or perhaps what is more relatable is the fact that we’ve all given a […]

Media Training 101: What is Media Training?

I have a not-so-surprising confession. I love the limelight. If you don’t know me, you’re probably thinking ‘who is this self-obsessed weirdo?’ But the truth is, I absolutely love any chance to get in front of a camera or an audience. Why? Well, besides the fact that being quiet was never my forte as a […]