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Hiring a PR agency is a major decision for any business and when approaching the initial selection process, it’s important to never underestimate the time and effort required when choosing[...]

With February already upon us, we are now well and truly in 2020. Looking at the busy year ahead, it’s normal to lack a bit of motivation, especially when you[...]

We’re so excited to announce that we have recently added four new clients to our stable. These include two iconic alcohol brands, Greenall’s Gin and Westward Whiskey, and two authors,[...]

In the last couple of months, I have never felt prouder to be Australian. Witnessing the harrowing stories of the monumental human and wildlife loss endured by this beautiful country[...]

The New Year is well and truly upon us (how is it almost Valentine’s Day!?) and if you are like me, these first few weeks of the year are time[...]

Name: Emilie Lawson Role: Senior Account Executive A little bit about myself… Hey there, my name is Emilie and I’m passionate, creative and (most annoyingly for my colleagues) very chatty![...]

Social media has become a significantly useful way for companies to directly communicate with their customers and target publics. Being inherently personal platforms, people can get a great understanding of[...]

Agent99’s Managing Director Sharon Zeev Poole Shares Her Tips on Creating Winning Award Entries This month Agent99 won a highly coveted industry award in front of 200 peers and colleagues[...]

There is often a misconception around what publicists do day-to-day. When people ask me what I do (and they don’t have much background information on PR), they often say “So[...]

They say, “it’s lonely at the top”, but does it have to be?  When I started Agent99, I was so excited at the prospect of being my own boss.  Having[...]