News

We’re so excited to announce that we have recently added four new clients to our stable. These include two iconic alcohol brands, Greenall’s Gin and Westward Whiskey, and two authors, Dr Adam Fraser and Rachael Robertson. These clients sit perfectly in our two areas of specialty: the consumer lifestyle space, with emphasis on food, beverage and entertainment brands; and the corporate space where we profile thought leaders, speakers, authors and business brands.  

Excitingly, we were approached by GAP Drinks to manage their summer campaign for Greenall’s Gin and to promote their new Wild Berry Pink Gin across key target demographics. We are now in the thick of executing a comprehensive PR and social campaign, which includes media relations, influencer engagement and event support for their partnership with the American Express Open-Air Cinemas. Who doesn’t love gin and movies, right?!

GAP Drinks’ Marketing Manager, Nicole Moore said of our appointment, “Sharon and the Agent99 team are incredibly experienced and passionate about the drinks market and we are very excited to partner with them to bring Greenall’s no added sugar, pink gin alternative to the right audiences.”

Also joining the fold, is the highest rated American single malt – Westward Whiskey – which is distilled in and inspired by the American Northwest. We are supporting the brand across all PR and marketing elements for 2020, including managing the launch of new varietals to the Australian market, as well as ongoing media relations initiatives, famil opportunities, influencer outreach and product seeding. We’re also ecstatic that we can go to Portland to visit their distillery – we really can’t complain now, can we?

 In other news, we are also thrilled to be launching two incredible books this year, and better yet, they are familiar faces! We have worked with both of these impressive authors for their first book launch, so we’re humbled that they have entrusted us again. Australian researcher, thought leader and speaker, Dr Adam Fraser, has launched his new book (February 5^th) entitled, Strive: Embracing the Gift of the Struggle. We’ve been working hard to undertake a proactive campaign by creating a range of profiling opportunities for Adam across a range of key media.

To cap off our wins for the start of the year, author, speaker and Antarctica expedition leader Rachael Robertson has again selected us to launch her second book – Respect Trumps Harmony. Rachael’s new book explores the concept of teamwork and resilience in the workplace in a thought-provoking new way. Our campaign will be dual fold – hosting a widespread book launch and media campaign, as well as providing digital marketing support through social media and ambassador roles.

Rachael, as one of Australia’s most booked female thought leaders and speakers, says, “Sharon and the team executed a fantastic result for my previous book launch, and I have absolute confidence the Agent99 team will deliver once again.”

It’s a really great testament to our team that we have been able to start the new decade on such an excellent note. We’ve been highly focused on growing our two expert areas, and these wins really reflect our strengths here.

We would love to hear about the start of YOUR 2020, and the successes that you have already achieved.

Agent Amelia