25 MAY How Instagram stories can boost a campaign and build brand awareness With social media evolving every day, a trend that’s emerged recently is the ‘story’ function on Instagram. If you’re not yet aware, stories are seconds long videos or images that appear on user’s homepage for just 24 hours. This Snapchat-inspired feature is a great way for brands and businesses alike to engage with their audience,… + Read More How Instagram stories can boost a campaign and build brand awareness With social media evolving every day, a trend that’s emerged recently is the ‘story’ function on Instagram. If you’re not yet aware, stories are seconds long videos or images that appear on user’s homepage for just 24 hours. This Snapchat-inspired feature is a great way for brands and businesses alike to engage with their audience,… + Read More
05 MAY “Leadership is the art of getting someone else to do something you want done because he wants to do it.” – Dwight D. Eisenhower Eisenhower has a point. Leadership is an art, and it’s difficult to get right. At the crux of his conceptualisation is inspiration and motivation, and it’s clear that he considers a leader… + Read More “Leadership is the art of getting someone else to do something you want done because he wants to do it.” – Dwight D. Eisenhower Eisenhower has a point. Leadership is an art, and it’s difficult to get right. At the crux of his conceptualisation is inspiration and motivation, and it’s clear that he considers a leader… + Read More
10 MAR How to build your personal brand The concept of ‘branding’ has long been consigned to organisations, but in fact; every individual has a personal brand. And while not many of us deliberately or knowingly cultivate our brand, it exists nonetheless. Needless to say, most leaders want to send a positive message about who they are, what they are capable of… + Read More How to build your personal brand The concept of ‘branding’ has long been consigned to organisations, but in fact; every individual has a personal brand. And while not many of us deliberately or knowingly cultivate our brand, it exists nonetheless. Needless to say, most leaders want to send a positive message about who they are, what they are capable of… + Read More
27 JAN PR Considerations from 2017’s Women’s March on Washington Image originally published in Slate, January 22nd 2017, http://www.slate.com/blogs/the_slatest/2017/01/22/women_s_march_on_washington_was_three_times_larger_than_inauguration.html Echoing the impassioned cries of the March to Versailles and Suffragette movement, millions of women and men took to the streets following Inauguration Day. Protestors in over 60 countries contributed to what was arguably bigger than the Presidential Inauguration. A-list celebrities… + Read More PR Considerations from 2017’s Women’s March on Washington Image originally published in Slate, January 22nd 2017, http://www.slate.com/blogs/the_slatest/2017/01/22/women_s_march_on_washington_was_three_times_larger_than_inauguration.html Echoing the impassioned cries of the March to Versailles and Suffragette movement, millions of women and men took to the streets following Inauguration Day. Protestors in over 60 countries contributed to what was arguably bigger than the Presidential Inauguration. A-list celebrities… + Read More
24 FEB What’s #Trending in Digital Marketing Digital marketing is changing the game when it comes to PR and advertising. Social media is taking over, creating a more visual and engaging experience between brands and consumers. Things such as emerging technologies and the rapid increase in Smartphones present new strategies and tactics for companies to target consumers. These 5 trends are taking… + Read More What’s #Trending in Digital Marketing Digital marketing is changing the game when it comes to PR and advertising. Social media is taking over, creating a more visual and engaging experience between brands and consumers. Things such as emerging technologies and the rapid increase in Smartphones present new strategies and tactics for companies to target consumers. These 5 trends are taking… + Read More
