The importance of earned media in today’s advertorial society
In today’s society where sponsored content is everywhere you look, it could be easy to entertain the idea that earned media is losing power by being drowned out by paid […]
How to raise my profile? Agent99 reveals the secrets to making stars out of Australia’s thought leaders
One of our core strengths at Agent99 is lifting the profile of some of the country’s leading speakers, authors, thought leaders and C-Suite executives. Some of these stage superstars command […]
3 ‘Fun’ Tips To Achieve PR Cut Through
When it comes to PR, it’s important to keep things fresh and creative. With so much activity occurring in the industry, having a unique perspective when formulating tactics for your […]
It takes years to build your reputation but only a day to tear it down – what should you do when a crisis hits?
It is a well-known fact that building a brand’s reputation takes considerable time and effort, yet a crisis has the ability to threaten it at any time. Although you may […]
Why is having a great website so important?
At Agent99 of late, we have been helping our clients write website copy, given our engaging writing skills which have been used to entice media and audiences for eons. On that […]
6 Top Tips for Growing Your Social Media Following Organically
Here at Agent99 HQ we recently attended a highly informative social media strategy session to brush up on our social media skills. With PR being such a fast-moving industry, and […]