3 tips for winning awards from those in the know
It’s easy to fall victim to the idea that awards are superfluous; if you’ve got a great company, a great team and a strong client list, does it really matter […]
It’s easy to fall victim to the idea that awards are superfluous; if you’ve got a great company, a great team and a strong client list, does it really matter […]
When there are so many PR agencies in Sydney alone being able to stand out becomes vital for success. PR agencies must create a brand and produce content that presents […]
How global brands benefit from boutique PR agencies When choosing a PR and Communications agency, for a global brand in particular, boutique agencies can often be over looked, with brands […]
With so many brands vying for attention in a limited amount of top-tier media, getting quality earned media coverage is becoming more and more challenging. Often people make the mistake […]
In an ever changing world full of algorithms, apps and programs – it can feel like most of what we do each day has become digitised in some way or […]
Product launches are a dime a dozen these days, with new brands and new product lines popping up seemingly every day. Add to this the fact that media are constantly […]
If you’re on one of the main social media networks – which you most likely are (i.e. Facebook, Youtube and Instagram), then you are no stranger to online influencers. Yes, […]
When executing a ground-breaking PR campaign that really gets people talking, given the highly fragmented media market, it’s imperative to have both paid and earned media to achieve true cut-through. […]
Finding reasons or hooks for producing content can be tricky, but thanks to the myriad of interesting official days of the year, you can engage with your audience in quirky […]
With the winter months upon us, apart from cooler temperatures and the marvellous VIVID festival, this means one thing specifically: a new agent has joined the team! As a result, […]
This month we launched our Agent99 ‘PR and Marketing Masterclass’ webinar series. Our first episode was ‘How to build thought leadership’ which featured Agent99 Director Sharon Zeev Poole and distinguished […]
Unfortunately, PR disasters do happen, that’s a given. But how they are dealt with is what sets apart the brands that succeed, from those that don’t. In fact, many successful […]
There is often a misconception around what publicists do day-to-day. When people ask me what I do (and they don’t have much background information on PR), they often say “So […]
We’re excited to announce the launch of Agent99’s webinar series – PR and Marketing Masterclasses – where we will interview a range of industry experts and share our expert advice […]
It may seem simple, but it’s amazing how many clients come on board to kickstart a PR campaign and struggle to produce the assets we need to hit the ground […]
Media outreach is a public relations practitioner’s bread and butter; it’s what we do and what we do well. But media outreach alone is far from the only PR tactic […]
A crucial part of business development is establishing a digital strategy. However, some business owners are scared to utilise new digital platforms as it can be largely unknown territory and […]
They say, “it’s lonely at the top”, but does it have to be? When I started Agent99, I was so excited at the prospect of being my own boss. Having […]
PR is often considered a nice-to-have as opposed to a vital service by business owners and marketers, and a common reason for this is because many question whether or not […]
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