3 tips for winning awards from those in the know
It’s easy to fall victim to the idea that awards are superfluous; if you’ve got a great company, a great team and a strong client list, does it really matter […]
A lightning round with Agent99’s newest intern
With the winter months upon us, apart from cooler temperatures and the marvellous VIVID festival, this means one thing specifically: a new agent has joined the team! As a result, […]
How do you become a thought leader?
This month we launched our Agent99 ‘PR and Marketing Masterclass’ webinar series. Our first episode was ‘How to build thought leadership’ which featured Agent99 Director Sharon Zeev Poole and distinguished […]
How to bounce back from a PR disaster
Unfortunately, PR disasters do happen, that’s a given. But how they are dealt with is what sets apart the brands that succeed, from those that don’t. In fact, many successful […]
A day in the life of a PR specialist
There is often a misconception around what publicists do day-to-day. When people ask me what I do (and they don’t have much background information on PR), they often say “So […]
Agent99 announces free webinar series
We’re excited to announce the launch of Agent99’s webinar series – PR and Marketing Masterclasses – where we will interview a range of industry experts and share our expert advice […]
The ultimate PR checklist – what you need to prepare before you start a campaign
It may seem simple, but it’s amazing how many clients come on board to kickstart a PR campaign and struggle to produce the assets we need to hit the ground […]
Why PR is more than just media outreach
Media outreach is a public relations practitioner’s bread and butter; it’s what we do and what we do well. But media outreach alone is far from the only PR tactic […]
How to integrate a digital strategy into your business plan
A crucial part of business development is establishing a digital strategy. However, some business owners are scared to utilise new digital platforms as it can be largely unknown territory and […]
How to beat loneliness in entrepreneurship
They say, “it’s lonely at the top”, but does it have to be? When I started Agent99, I was so excited at the prospect of being my own boss. Having […]
How business impact can be measured when doing PR
PR is often considered a nice-to-have as opposed to a vital service by business owners and marketers, and a common reason for this is because many question whether or not […]