How to write a PR Brief?
As an established PR firm with over eight years under our belt in the Australian market, we are very fortunate to be contacted weekly by different organisations to look at […]
Keeping the long-term focus – how forward thinking can accomplish business goals
Forward thinking is important to any business, no matter what size they are. When individuals and organisations use forward thinking, it allows them to achieve their goals faster. At Agent99, […]
Case Study Spotlight: Buderim – Ginger Pride Rally 2016
Buderim Ginger is one of the world’s largest suppliers of ginger root products, with their headquarters and most of their ginger crops located in Sunshine Coast QLD. They produce ginger […]
How to work with a PR agency
Working with a PR agency can mean the difference between a soft product launch and a massive product sell-out, a one-night limited audience engagement versus a sold-out traveling series. The […]
How to make your brand stand out from the competition
The number of brands in the market increases every day; blowing up our social media and flooding our inboxes. As a result, it can be hard to have a brand […]
Debunking the myths surrounding PR
Do you know exactly what a PR professional does? Unless you’re in the industry, there can often be some confusion around what PR is, how it differs from marketing, whether […]
7 Ways to Empower Your Employees
It can sometimes be easy for leaders to forget that their business relies not only on their own performance, but that of their employees. Your employees’ success is intrinsically tied […]
A lightning round with Agent99’s newest intern
With the winter months upon us, apart from cooler temperatures and the marvellous VIVID festival, this means one thing specifically: a new agent has joined the team! As a result, […]
How do you become a thought leader?
This month we launched our Agent99 ‘PR and Marketing Masterclass’ webinar series. Our first episode was ‘How to build thought leadership’ which featured Agent99 Director Sharon Zeev Poole and distinguished […]
How to bounce back from a PR disaster
Unfortunately, PR disasters do happen, that’s a given. But how they are dealt with is what sets apart the brands that succeed, from those that don’t. In fact, many successful […]
A day in the life of a PR specialist
There is often a misconception around what publicists do day-to-day. When people ask me what I do (and they don’t have much background information on PR), they often say “So […]