For the third consecutive year, Agent99 have assisted on the Product of the Year Awards campaign, held annually at Quay Restaurant in the beautiful Sydney Harbour.
Last night’s awards, hosted by the stunning Sonia Kruger, was a strong testament to a range of companies that are at the forefront of innovation and design, with over 30 products taking home the coveted ‘Product of the Year’ award for their category.
As with previous years, Agent99’s PR campaign sees us supporting the awards evening and lining up press opportunities, for both the brands and the awards as a whole.
Last night, some incredible brands were in attendance, including Coles, Aeroguard, GSK, Palmolive, Darrell Lee and Voltaren…even the original founder of Dilmah Tea came all the way from Sri Lanka!
Kicking the night off at 6.30pm, Product of the Year Director Sarah Connelly introduced the night, acknowledging the large number of winners who had been selected by 10,000 Australian consumers!
Enveloped by beautiful Moroccon décor and free-flowing five star canapes, Sonia Kruger came to the stage to formally announce the winners of this enviable title. It was particularly enjoyable to watch the well-deserved honour and prestige awarded to some of Australia’s lesser known brands as well.
Against the cool breeze of the Sydney harbour, brands, media, VIP guests and influencers were photographed and filmed against the Product of the Year media wall, sharing the importance of their win and how they intend to use the logo to promote their winning product.
Following the successful event, Agent99 have continued to activate media opportunities significantly, with media pieces running in:
- The Daily Mail
- News.com.au
- Courier Mail
- Herald Sun
- 10 Daily
- Yahoo! 7 Lifestyle
- Body & Soul
- A Current Affair
- Nine.com.au
- Food & Drink Business
- Retail World
- Inside FMCG
We’re expecting to see more coverage to run in the next few days, but a pretty impressive result so far (considering the embargo only just lifted). We also engaged a number of social media influencers who have created beautiful content. For a full list of winners, visit the product of the year website in coming days.
By Agent Emilie
