After focusing on the foundations of B2B PR, its key components, and how you know if it’s right for your brand, we can now focus on the impact and results B2B PR can produce.
We have established that a solid PR strategy can escalate a business and assist it to scale to new heights within an industry. PR can offer a host of growth opportunities for businesses in a time where brand reputation and share of voice is more important than it has ever been before. When companies invest in their brand reputation, the results are evident and impactful.
Through employing B2B PR, companies can achieve the following results:
Increased Brand Trust
When establishing partnerships and connections, trust and authenticity are imperative components that distinguish the quality and attraction of a business. Clear communication as well as a strong brand reputation, is at the crux of attaining brand trust. An effective B2B PR campaign combines tactics that will create and develop valuable relationships. Emotion also plays a key role, if a buyer holds a positive perception towards your brand, they are much more likely to pursue your products or services. Building the foundations of your B2B brand and investing time into nurturing relationships will increase how trustworthy your brand is perceived to be, thus attracting more avenues of opportunity.
Additional Quality Leads Generated
Generating leads is one of the hardest parts of establishing and growing a business. A B2B PR campaign is a great way to assist in this effort, as the PR agency will implement a range of activities purely focused on increasing website traffic and generating new leads. These tactics include executing a site audit to ensure the content on the brand’s website is relevant and speaks to the right audiences, turn blogs into content hubs that rank better on search engines, and create gated content that will grow your database.
A More Meaningful and Effective Digital Footprint
As mentioned, Digital PR goes beyond the traditional processes of PR, combines a brand’s message with powerful storytelling, ultimately standing as the intersection between traditional public relations, content marketing, SEO, and social media. Digital PR works collaboratively with a business’ SEO strategy in order to achieve their goals.
SEO-driven content is a great way to build brand awareness as it places a brand’s content high up in search engine results when people search for queries related to a specific industry. When B2B brands invest time into digital communication as well as establishing their online presence and resources, their brand becomes the source of trusted information. This is a key approach to stand out from other competitors, especially if there are many in that space.
Adopting creative B2B SEO strategies enable businesses to effectively climb the rankings and remaining on Google’s number one search page. Engaging in robust digital PR strategies will help a business achieve remarkable results. In comparison to the process for B2C, B2B SEO is more complex as it is customized for B2B in order to maximise organic search results. The benefit of adopting this component includes improving the trust and authority of a business, earn branded links which indicated that a brand is reputable, and create social engagement that can further assist in acquiring traffic to a site.
These three components are indicative of the results a business can achieve when investing in B2B PR. Each element links to the others but ultimately target different stages in an effective PR strategy. From our experience at Agent99, we know that establishing a strong and reputable online presence attracts leads and prospects that can benefit a brand. Whether it is long or short term, the impact of B2B PR is evident in enriching a brand’s reputation and elevating the business within their own industry which essentially contributes to an increase in beneficial relationships and ultimately, revenue.
To find out more about how a B2B campaign could help your business, get in touch with us at info@agent99pr.com or call 02 9779 0999.
Agent Ari
