Media attention can be a game changer for your brand or business, but with so many brands vying for attention in a limited amount of top-tier media, getting quality earned media coverage is becoming more and more challenging, particularly during times where there are dominant world stories and headlines!

If you’ve never been interviewed before, or had limited experience where you felt uncomfortable or unprepared, media training is an incredibly effective way in helping develop the skills that allow you to get your brand’s key messages across in a meaningful yet succinct way.

Once you can do that, journalists will come back again and again to utilise your expertise, and best of all, you’ll benefit just as equally by getting your brand messages out to your target audience.

Here are some tips on how to be prepared to face the media: