Work is an unescapable part of life, but it doesn’t have to be a dread. Here at Agent99, we pride ourselves on being one of the leading public relations agencies in Sydney. Our rich history of delivering successful campaigns and happy clients can be attributed only to our hardworking Agents, who tirelessly strive for excellent results.

Having conducted a mini survey over lunch, we’ve concluded that the most important way to keep employees happy and productive is promoting workplace culture. The industry has always taught us that strategy triumphs over all else, so why is work culture suddenly so important?

Culture drives engagement

Engagement is one of the top indicators of success when assessing the performance of influencer marketing and online PR strategies. It shows that people are interested in what your company has to offer, and is solid proof that you’re achieving cut-through. So why not apply it to the workplace?

Driving workplace engagement is incredibly beneficial to your productivity, the reason being that engaged employees will make better decisions. Engaged employees have the best interest of your company in mind, and will actively make decisions that are beneficial to your company, all because they truly have loyalty to your company and feel shared success with you.

Culture attracts long-lasting talent

We’re constantly reminded to ‘live in the moment’ and enjoy our lives. This approach applies to the workplace too! More often than not, job satisfaction and employee happiness is far more attractive to job seekers than a large salary, and they will therefore be drawn to jobs where they will thrive – and will fight tooth and nail to stay in them. Happy employees are happy to work hard for you, and will continue to do so, as long as you return the favour. Small efforts like ‘casual Friday’ can make a big difference for your staff. A show of hands in the Agent99 office will tell you that our emphasis on collaborative team work (as well as the free snacks) are what keep the positive energy and good vibes flowing.

As a bonus, your employees are likely to act as advocates for your company. Good talent attracts other good talent, and along with that comes connections that will undoubtedly become indispensable to your campaigns.

Culture will help build your brand identity

Brand stories and identities are one of the fundamental parts of any strategic campaign. They communicate your history, and are the first step in building a connection with your audience. By fostering workplace culture, you are showing that people matter to your organisation, and are building an identity that will communicate the ethos and core values of your company to any prospective clients.

At Agent99 PR, we like to consider ourselves as being alike the original Agent 99 – clever, sassy, driven, and always determined to achieve the right result. We have built our culture around this character’s qualities, and convey our brand identity to our clients every day with our unique strategies and outcomes.

Agent Intern Vanessa