Coronavirus, COVID-19, global pandemic and social distancing are new words and phrases that have become part of our daily conversations.

The escalation of COVID-19 from a small number of isolated cases to a global pandemic has transformed every industry and all facets of our lives at an alarming rate.

For many businesses, this virus has raised a pressing question: What should you do about your PR initiatives? With news being dominated by headlines about the virus, it’s proven quite challenging to develop and execute PR plans.

However, there are still things smart companies can do during this time of uncertainty: