With social media feeds being inundated with updates about COVID-19, it’s becoming even harder for brands to achieve cut through and engagement with audiences. How do we get that cut through? Video has proven to be a great disruptor when it comes to posting on Facebook, LinkedIn and Instagram. One channel that has picked up particularly during the pandemic is Tik Tok.

Not every channel might be right for your audience; this depends on your business or brand, but it’s undeniable the power of video to capture the attention of your audience to inspire, provide valuable content and ultimately drive engagement. Here is a list of why video is so effective in getting cut through on social media: